Mission Statement: Fred's Fun Farm

According to Schilling et al., (2014), an organization’s mission statement lays out what a company stands for by defining its purpose. The mission statement is used to state what is important to the company, what customer base or markets the company will serve, and it succinctly communicates a sense of direction the organization operates under. Fred’s Fun Farm’s given mission statement places a heavy burden on the customer by stating that the company will do well if the customer has fun. The customer may question that if the experience is not fun, then that is their own fault. The actual burden of satisfying the customer is on the company offering the goods and services. Fred’s Fun Farm should put the customer first by stating that the company