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Mister
UNIVERSITY OF SUNDERLAND
LONDON CAMPUS

Assignment on International business

COURSE CODE: PGBM04

Name: OYEYEMI OYEKANMI D

STUDENT I.D 119144813

COURSE: M.B.A FINANCE

Topic: Globalisation is radically changing the

International business environment by creating a

‘Global village’ discusses the case for and against

This statement when applied to the interaction of

Companies and their customers, giving reasons

Examples which support your views.

Table of content

Title-----------------------------------------------------------------------------------------------I

Summary---------------------------------------------------------------------------------------II

List of content--------------------------------------------------------------------------------III

Introductions----------------------------------------------------------------------------------IV

Main body of the report---------------------------------------------------------------------V

Globalization concept and history-------------------------------------------------------A

The influence of Globalization on International Business-----------------------B

Global economic crisis all recession----------------------------------------------------C Global business environment--------------------------------------------------------------D

What are Inter relationship between customers and Companies--------------E

Effect of globalization on customers companies relationship--------------------F

Conclusion----------------------------------------------------------------------------------------IV

Recommendation--------------------------------------------------------------------------------V

Appendix-------------------------------------------------------------------------------------------VI
Reference-----------------------------------------------------------------------------------------V
I TITLE



References: 1. Morrison, J. (2009) Comparism of local national and international busineses-morrisons model In: Morrison J (2009) International Bussiness challenges in the changing world China.Pangrove Macmillian. 2. Alan, A.M, & Collison S (2009) International Business 5th ed.Bedford: Prentce Hall. 3. Cullen, B.J & Routhledge (2010) International Businnes strategy and the modern business; London; Routledge. 4. Klimak, (2007) globalization and market research, Gdansk, studies vol. iv, pp88-89 5. Tesco, (2012) Tesco About us 6. Friedman, T (2011) Lexus and the olive tree New York: newyork times colomist. Pg 1- 30 7. Gillet L, & Robin, J (2003) Global corporate strategy: Bedford: International Thomas business press 8. Collins B,J Zimmerman A (2005) Business to business marketing management: Bedford: Thomas Business press. 9. Ogundele S (2012) Dana Recall Weblog [online] 17 september Available from ; 2012 www.puching.com/opinion/letters/dana-recall/. 17 september 2012. 10. Collision P (2008) What would an HBO Loyds merger mean for you. Weblog[online],17septemberwww.guardian.co.uk/money/2008/sep/17/banks.hbosbusiness. 17 september 2008. 11. Margret s Zheng Qi (2010) China nigeria a powerful south-south alliance West African challenges vol 5, p 2-4. 12. Johnson, C (1982) Miti and the Japanese Miracle New York: Stanford: University press. 13. UN (2007) World Investment report 2007 Geneva: UN) 14. Janus Zmija et al (june 2010) Bedford : Thomas publication 15. Klimek, H (2007), Globalization and Market Research, Gdansk Studies, Vol. iv, pp 88-89. 16. Mazarech & lapasinksa, (2003) Globalization of consumption determinant and effect, Business Review vol 2.No1 2010. June 2010. 17. Pascal lamy (2011) World trade organization 2011 report : WTO and preference share agreement. 18. Susannah, C. CNN (2013) What 's behind the horsemeat contamination scandal? February 15, 2013. http://edition.cnn.com/2013/02/12/world/europe/horsemeat-contamination-qanda 15 February 2013 19. Hamid Nakhaie (2011) Globalization and Customer Relationship Management; 3rd International Conference on Information and Financial Engineering , , Singapore, IACSIT Press, IPEDR vol.12 pg 509

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