MK 498 Syllabus
COURSE SYLLABUS
COLLEGE OF BUSINESS
Fall 2013
MK 498 MARKETING MANAGEMENT
INSTRUCTOR: Robert W. Armstrong, Ph.D., MBA, BS
OFFICE HOURS: Tuesday, 8:30 – 9:30 am, 11:00 – 12:00 Noon, Thursday, 8:30 – 9:30 am, 11:00 – 12:00 Noon Online Communications via e-mail Monday - Friday
Other hours available by appointment
OFFICE: Keller 323, 3rd Floor
OFFICE PHONE: 256-765-4785 Cell: (256) 710-6714
E-MAIL: Please correspond through your class e-mail account. Only use rwarmstrong@una.edu as a last resort.
FAX: (256) 765-4959
COURSE TIME: Tuesday and Thursday, 9:30 -10:45am.
SECTION NUMBER: 10863
COURSE DESCRIPTION: An integrated course that provides advanced students an opportunity to apply marketing strategies to the solution of marketing problems. Uses cases and outside projects.
CREDIT HOURS: 3
PREREQUISITE: Open to senior business majors only. Prerequisites: MK 363, 479 (Fall and Spring)
COURSE DELIVERY METHOD: Face-to-Face/Internet
REQUIRED TEXTBOOK, SOFTWARE AND SUPPLIES:
Another book was purchased by the bookstore. This text will be acceptable for this course.
My recommended book for this course is: Marketing Strategy by Ferrell and Hartline, Custom standalone ISBN 9781133838739-ACP $85.00 net Cengage
Access to high speed Internet (through UNA or an independent provider.
COURSE OBJECTIVES:
1. This course is designed to integrate marketing knowledge of previous courses. The emphasis of the unit is to create a strategic approach to studying marketing. The instructor will also focus on real world marketing management issues in order to prepare the student for their first marketing position.
Specific Objectives:
1. Aid in developing a pattern of thinking to be applied to strategic marketing problems. (Cob Goal 5)
2. Be able to critically evaluate strategic marketing plans and approaches. . (Cob Goal 5)
3. Develop a deeper understanding of the marketing mix.
COLLEGE OF BUSINESS
Fall 2013
MK 498 MARKETING MANAGEMENT
INSTRUCTOR: Robert W. Armstrong, Ph.D., MBA, BS
OFFICE HOURS: Tuesday, 8:30 – 9:30 am, 11:00 – 12:00 Noon, Thursday, 8:30 – 9:30 am, 11:00 – 12:00 Noon Online Communications via e-mail Monday - Friday
Other hours available by appointment
OFFICE: Keller 323, 3rd Floor
OFFICE PHONE: 256-765-4785 Cell: (256) 710-6714
E-MAIL: Please correspond through your class e-mail account. Only use rwarmstrong@una.edu as a last resort.
FAX: (256) 765-4959
COURSE TIME: Tuesday and Thursday, 9:30 -10:45am.
SECTION NUMBER: 10863
COURSE DESCRIPTION: An integrated course that provides advanced students an opportunity to apply marketing strategies to the solution of marketing problems. Uses cases and outside projects.
CREDIT HOURS: 3
PREREQUISITE: Open to senior business majors only. Prerequisites: MK 363, 479 (Fall and Spring)
COURSE DELIVERY METHOD: Face-to-Face/Internet
REQUIRED TEXTBOOK, SOFTWARE AND SUPPLIES:
Another book was purchased by the bookstore. This text will be acceptable for this course.
My recommended book for this course is: Marketing Strategy by Ferrell and Hartline, Custom standalone ISBN 9781133838739-ACP $85.00 net Cengage
Access to high speed Internet (through UNA or an independent provider.
COURSE OBJECTIVES:
1. This course is designed to integrate marketing knowledge of previous courses. The emphasis of the unit is to create a strategic approach to studying marketing. The instructor will also focus on real world marketing management issues in order to prepare the student for their first marketing position.
Specific Objectives:
1. Aid in developing a pattern of thinking to be applied to strategic marketing problems. (Cob Goal 5)
2. Be able to critically evaluate strategic marketing plans and approaches. . (Cob Goal 5)
3. Develop a deeper understanding of the marketing mix.