MK0018 International Marketing
SUMMER-2015
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Master of Business Administration- MBA Semester 4
MK0018–International Marketing-4 Credits
(Book ID: B1811)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.
Answer. Management orientations
The form and substance of a company’s response to global business opportunities depend greatly on management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world. The worldview of a company’s personnel can be described as ethnocentric, polycentric, regiocentric, and geocentric. Management at a
Q2. Explain the role of political environment scanning in international marketing. What is political risk?
Answer. Environmental scanning is the communication of external information about facts that could influence an organization on its’ strategic decision-making process. It is a method of analyzing relevant gathered information and use to determine strategic and premeditated action on the business environment. The environmental
Q3. How are the international markets segmented on the basis of development?
Answer. International marketing research
International Market Research is a particular discipline of Market Research, focusing on certain geographical areas. International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilized or further processed – which is the area of industrial
Q4. Differentiate between national and international products, global and standardized products with examples.
Answer. Product adaptations (also called differentiation or localization or
Get solved assignments at nominal price of Rs.120 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
Master of Business Administration- MBA Semester 4
MK0018–International Marketing-4 Credits
(Book ID: B1811)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.
Answer. Management orientations
The form and substance of a company’s response to global business opportunities depend greatly on management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world. The worldview of a company’s personnel can be described as ethnocentric, polycentric, regiocentric, and geocentric. Management at a
Q2. Explain the role of political environment scanning in international marketing. What is political risk?
Answer. Environmental scanning is the communication of external information about facts that could influence an organization on its’ strategic decision-making process. It is a method of analyzing relevant gathered information and use to determine strategic and premeditated action on the business environment. The environmental
Q3. How are the international markets segmented on the basis of development?
Answer. International marketing research
International Market Research is a particular discipline of Market Research, focusing on certain geographical areas. International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilized or further processed – which is the area of industrial
Q4. Differentiate between national and international products, global and standardized products with examples.
Answer. Product adaptations (also called differentiation or localization or