Principles of Marketing (MKT 101)
Prepared by
Mithila Islam Tisha
Id# 2010-2-10-270
TanzilaHossain
Id# 2010-2-10-267
SupriaDebnath
Id# 2010-2-10-122
Masuda Mustari Sun
Id# 2010-2-10-272
Kazi Lubaba Islam id# 2010-2-10-201
Prepared for Kashfia Ahmed Senior lecturer Department of Business Administration
Date of submission 21thApril
21st April 2011
Kashifia Ahmed
Senior Lecturer,
Department of Business Administration,
EastWest University,
43 Mohakhali C/A,
Dhaka -1212, Bangladesh.
Subject: Submission of term paper
Dear Madam,
With due respect it is our pleasure to present the term paper entitled “Integrate marketing communication” Procter & gamble of. While preparing the report we have tried our level best to focus closely on the topic and tried to collect most complete and up-dated information available. We believe that it will provide a clear scenario about Procter & gamble.
To prepare this term paper, we have given best effort to accumulate needed information.
We hope you understand our term paper and we genuinely regret for any inconvenience to be found in this term paper and we shall always be available for any explanation required.
Yours sincerely,
Supria dabnath nitu
On behalf of rest of the group member
Department of Business Administration
East West University
Acknowledgement
First of all, we would like to thank Almighty, and then we want to give special thanks to our respective faculty Kashia Ahmad for giving us the opportunity to prepare the report on such a company’s Integrate marketing communication. As our performance, we have chosen Procter & gamble which is one of the biggest consumer product producers which has a big market share and we prepare this report based on data, information and the format that is given by our teacher. During the report preparation, we have learned how to prepare a report, how to work within a group. We have acquired unique