Mkt/201 Maslow's Needs
Maslow’s Needs
Raul G Payas
MKGT 201
Prof. James Ready
11/08/2014
Maslow’s Needs
We all have been told one in our life that you need to “show motivation” when you were trying to accomplish a task. According to Abraham Maslow who was an American psychologist, he stated that “motivation can be defined as the “inward drive humans have to get what we need.” (Thielke et al., 2012). Maslow’s theory was based on people having to fulfill the basic needs This five stage model can be divided into Physiological (deficiency) safety (safe and sheltered from harm) social (loved, accepted) esteem (respected and accomplished) and growth needs (self-actualization) (Thielke et al., 2012). The deficiency, or basic needs are said to motivate people when they are unmet, also, the need to fulfil such needs will become stronger the longer the duration they are denied. For example, the longer a person goes without food the more hungry they will become, in this writing I will provide an example for each of Maslow’s …show more content…
hierarchy of needs utilizing a product or service. Then I will provide two advertisements from the U.S. and foreign to describe the needs identified by Abraham Maslow.
Every person is capable and has the want to move higher in hierarchy toward a level of self-actualization. Unfortunately, progress is often disrupted by failure to meet lower level needs Physiological needs, air, food, drink, shelter, warmth, sex, sleep is the first step in this motivated mission. Aquafina “a trademark of Pepisco,” fits the physiological needs in this level, water is crucial to the survival of your existence. Aquafina states “purity guaranteed, bottled water goes through a state-of-the-art purification process so that you get the refreshment your body craves in its purest form.” The company covers what goes into their product, the importance of water, the health benefits and the HydRo process (rigorous, seven-step purification process) (Aquafina, 2012).
Safety needs, here the want for security and safety is primary, individuals feel the need of control and order in their lives, so this need for safety and security contributes largely to their behaviors. The service ReMax protects individuals from the elements, it provides a database of property’s that consumers can view, contact a real estate agent and even assist in obtaining a loan from with their mortgage center. By moving into a safer neighborhood, obtaining a job to pay for that mortgage are examples of actions motivated by the security and safety needs (Kenrick et al., 2010). Social needs, here the hierarchy consist of aspects such acceptance, belonging and love. The need for emotional relationships steer human behavior at this level, a service here would be social media. Facebook assist people in maintain a sense of belonging through connections to friends and family. To avoided feeling lonely, anxiety and depression people need to feel love and accepted by others.
The fourth level in Maslow’s chart is esteem needs, which include the need for appreciation and respect from others, achievement, mastery, independence, status, dominance and self-respect (Kenrick et al., 2010). AMU can be a sense of esteem needs, after high school I went into the military while some of my friends went to college and obtained a degree. Many employers today want to hire someone who has a degree from a reputable school, by obtaining a Bachelor’s degree, this puts you in a position where you will obtain respect from your peers and a possible employer. Twitter and LinkedIn are also esteem traits empowering people to interact with others and promote themselves. Lastly is Self-Actualization, the realization on one’s full potential, self-fulfillment, peak experiences and seeking personal growth. After graduating college, one might find their “Self-Actualization” once you land a corporate position you were applying for. The feeling of self-fulfillment in seeking personal growth and peak experiences is all the feeling of Self-Actualization.
When looking at advertisements within the United States and outside, it has come to my attention that no matter what your nationality is everyone has the same traits that they look for. The advertisement from the U.S. is a dating sight called E-Harmony, the ad reads “Don’t miss your connection,” (E-harmony, 2014) and shows a man and women laughing and holding each other, along with testimonies from other couples that found each other using the site. I believe this add covers a number of Maslow’s needs, first is social need, everyone wants to have a romantic attachment, or friendship from a significant partner so they don’t feel loneliness, depression or anxiety. Second is Security and Safety Needs, it is proven that married individuals have stability and a higher income if both spouses work. This will allow the person to move to the suburbs to obtain that house with the “white picket fence.” lastly esteem needs is shown, people need to sense that they are valued and by others together, the esteem and social levels make up what is known as the psychological needs of the hierarchy (Tanner & Raymond, 2012).
The foreign advertisement I chose is one from a European advertisements clothing company called SUIT Supply. This advertisement is a bit more “racy” as to show a man driving an expensive sports care wearing a great looking suit who is accompanied by a sexy lady in the passenger seat that is wearing just a shirt and panties. This advertisements shows the safety need, the male is viewed as having control and order in his life and is financially secure by the car he is driving. The Social Need is that with the companion sitting in the passenger seat, she has a look of euphoria as he has his hand on her thigh. The esteem needs show here are dominance and prestige, the luxury car shows dominance and some might see the beautiful lady as prestige’s. lastly is Self-Actualization, the male wearing the suit seem to be fulfilling the full stature of his capability, his face expression is that of happiness and power.
Inclosing I find that Abraham Maslow Hierarchy of Needs are to be interesting in on the personal and advertisement level. His “needs” are ones that we apply every day without even knowing that we do. Also companies can use these “needs” to showcase their products, making you curious and give you the perception that if you buy it, you can be the person on the advertisement. I know we all strive to obtain that highest level of Self-Actualization, everyone wants to have something better, but at times it is difficult to phantom being that guy driving the sports car with the “super model,” girlfriend. But one should never stop trying, keep reaching for the stars and one day you might become one.
References
AQUAFINA.
(2012). THE AQUAFINA LOGO AND ECO-FINA BOTTLE. ARE TRADEMARKS OF PEPSICO, INC. Retrieved from: https://www.aquafina.com/purity-guaranteed.php#
E-harmony. (2014). eHarmony Compatibility Matching System. Retrieved from: www.eharmony.com
Kenrick, D. T., Neuberg, S. L., Griskevicius, V., Becker, D. V., & Schaller, M. (2010). Goal-Driven Cognition and Functional Behavior The Fundamental-Motives Framework. Current Directions in Psychological Science, 19(1), 63-67.
SUITSupply. (2014). Copyright by Suitsupply. Retrieved from: https://ashbug1.wordpress.com/2011/04/04/a-libidinal-economy/
Tanner, & Raymond. (2012) Principles of Marketing. Flatworld Knowledge, eISBN: 978-1-4533-4499-6
Thielke, S., Harniss, M., Thompson, H., Patel, S., Demiris, G., & Johnson, K. (2012). Maslow 's Hierarchy of Human Needs and the Adoption of Health-Related Technologies for Older Adults. Ageing International, 37(4), 470-488.
doi:10.1007/s12126-011-9121-4
Raul G Payas
MKGT 201
Prof. James Ready
11/08/2014
Maslow’s Needs
We all have been told one in our life that you need to “show motivation” when you were trying to accomplish a task. According to Abraham Maslow who was an American psychologist, he stated that “motivation can be defined as the “inward drive humans have to get what we need.” (Thielke et al., 2012). Maslow’s theory was based on people having to fulfill the basic needs This five stage model can be divided into Physiological (deficiency) safety (safe and sheltered from harm) social (loved, accepted) esteem (respected and accomplished) and growth needs (self-actualization) (Thielke et al., 2012). The deficiency, or basic needs are said to motivate people when they are unmet, also, the need to fulfil such needs will become stronger the longer the duration they are denied. For example, the longer a person goes without food the more hungry they will become, in this writing I will provide an example for each of Maslow’s …show more content…
hierarchy of needs utilizing a product or service. Then I will provide two advertisements from the U.S. and foreign to describe the needs identified by Abraham Maslow.
Every person is capable and has the want to move higher in hierarchy toward a level of self-actualization. Unfortunately, progress is often disrupted by failure to meet lower level needs Physiological needs, air, food, drink, shelter, warmth, sex, sleep is the first step in this motivated mission. Aquafina “a trademark of Pepisco,” fits the physiological needs in this level, water is crucial to the survival of your existence. Aquafina states “purity guaranteed, bottled water goes through a state-of-the-art purification process so that you get the refreshment your body craves in its purest form.” The company covers what goes into their product, the importance of water, the health benefits and the HydRo process (rigorous, seven-step purification process) (Aquafina, 2012).
Safety needs, here the want for security and safety is primary, individuals feel the need of control and order in their lives, so this need for safety and security contributes largely to their behaviors. The service ReMax protects individuals from the elements, it provides a database of property’s that consumers can view, contact a real estate agent and even assist in obtaining a loan from with their mortgage center. By moving into a safer neighborhood, obtaining a job to pay for that mortgage are examples of actions motivated by the security and safety needs (Kenrick et al., 2010). Social needs, here the hierarchy consist of aspects such acceptance, belonging and love. The need for emotional relationships steer human behavior at this level, a service here would be social media. Facebook assist people in maintain a sense of belonging through connections to friends and family. To avoided feeling lonely, anxiety and depression people need to feel love and accepted by others.
The fourth level in Maslow’s chart is esteem needs, which include the need for appreciation and respect from others, achievement, mastery, independence, status, dominance and self-respect (Kenrick et al., 2010). AMU can be a sense of esteem needs, after high school I went into the military while some of my friends went to college and obtained a degree. Many employers today want to hire someone who has a degree from a reputable school, by obtaining a Bachelor’s degree, this puts you in a position where you will obtain respect from your peers and a possible employer. Twitter and LinkedIn are also esteem traits empowering people to interact with others and promote themselves. Lastly is Self-Actualization, the realization on one’s full potential, self-fulfillment, peak experiences and seeking personal growth. After graduating college, one might find their “Self-Actualization” once you land a corporate position you were applying for. The feeling of self-fulfillment in seeking personal growth and peak experiences is all the feeling of Self-Actualization.
When looking at advertisements within the United States and outside, it has come to my attention that no matter what your nationality is everyone has the same traits that they look for. The advertisement from the U.S. is a dating sight called E-Harmony, the ad reads “Don’t miss your connection,” (E-harmony, 2014) and shows a man and women laughing and holding each other, along with testimonies from other couples that found each other using the site. I believe this add covers a number of Maslow’s needs, first is social need, everyone wants to have a romantic attachment, or friendship from a significant partner so they don’t feel loneliness, depression or anxiety. Second is Security and Safety Needs, it is proven that married individuals have stability and a higher income if both spouses work. This will allow the person to move to the suburbs to obtain that house with the “white picket fence.” lastly esteem needs is shown, people need to sense that they are valued and by others together, the esteem and social levels make up what is known as the psychological needs of the hierarchy (Tanner & Raymond, 2012).
The foreign advertisement I chose is one from a European advertisements clothing company called SUIT Supply. This advertisement is a bit more “racy” as to show a man driving an expensive sports care wearing a great looking suit who is accompanied by a sexy lady in the passenger seat that is wearing just a shirt and panties. This advertisements shows the safety need, the male is viewed as having control and order in his life and is financially secure by the car he is driving. The Social Need is that with the companion sitting in the passenger seat, she has a look of euphoria as he has his hand on her thigh. The esteem needs show here are dominance and prestige, the luxury car shows dominance and some might see the beautiful lady as prestige’s. lastly is Self-Actualization, the male wearing the suit seem to be fulfilling the full stature of his capability, his face expression is that of happiness and power.
Inclosing I find that Abraham Maslow Hierarchy of Needs are to be interesting in on the personal and advertisement level. His “needs” are ones that we apply every day without even knowing that we do. Also companies can use these “needs” to showcase their products, making you curious and give you the perception that if you buy it, you can be the person on the advertisement. I know we all strive to obtain that highest level of Self-Actualization, everyone wants to have something better, but at times it is difficult to phantom being that guy driving the sports car with the “super model,” girlfriend. But one should never stop trying, keep reaching for the stars and one day you might become one.
References
AQUAFINA.
(2012). THE AQUAFINA LOGO AND ECO-FINA BOTTLE. ARE TRADEMARKS OF PEPSICO, INC. Retrieved from: https://www.aquafina.com/purity-guaranteed.php#
E-harmony. (2014). eHarmony Compatibility Matching System. Retrieved from: www.eharmony.com
Kenrick, D. T., Neuberg, S. L., Griskevicius, V., Becker, D. V., & Schaller, M. (2010). Goal-Driven Cognition and Functional Behavior The Fundamental-Motives Framework. Current Directions in Psychological Science, 19(1), 63-67.
SUITSupply. (2014). Copyright by Suitsupply. Retrieved from: https://ashbug1.wordpress.com/2011/04/04/a-libidinal-economy/
Tanner, & Raymond. (2012) Principles of Marketing. Flatworld Knowledge, eISBN: 978-1-4533-4499-6
Thielke, S., Harniss, M., Thompson, H., Patel, S., Demiris, G., & Johnson, K. (2012). Maslow 's Hierarchy of Human Needs and the Adoption of Health-Related Technologies for Older Adults. Ageing International, 37(4), 470-488.
doi:10.1007/s12126-011-9121-4