MKT 3301 CHAPTER 10 QUIZ QUESTIONS

MKT 3301 CHAPTER 10 QUIZ QUESTIONS
Question 1
10 out of 10 points

Direct _____ involves personal sales contact between a representative of the company and an individual consumer.

Selected Answer:
b.
selling
Answers:
a. marketing b. selling c. distribution d. servicing e. pricing Question 2
10 out of 10 points

The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost.

Selected Answer:
a. TRUE
Answers:
a. TRUE

b. FALSE<br/><br/>

Question 3
0 out of 10 points

Producers often have to use "multichannel distribution":

Selected Answer:
c.
because competitors use a variety of channels.
Answers:
a. because they want to sell both direct with a website and indirectly through intermediaries.

b. because big retail chains want to deal directly with producers.

c. because competitors use a variety of channels.

d.
All of the above.

e.
None of the above.

Question 4
10 out of 10 points

Assorting activities involve putting together a variety of products to give a target market what it wants.

Selected Answer:
a. TRUE
Answers:
a. TRUE

b. FALSE<br/><br/>

Question 5
10 out of 10 points

"Discrepancies of assortment" means:

Selected Answer:
c.
the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users.
Answers:
a. there are more producers than consumers.

b. consumers want more output than producers make.

c. the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users.

d. there are more consumers than producers.

e. the difference between the quantity of products the typical producer makes and the quantity wanted by individual consumers.

Question 6
10 out of 10 points

Direct investment in a foreign market involves the biggest commitment and the biggest risk.

Selected Answer:
a. TRUE
Answers:
a. TRUE

b.