Mkt 4010 Week 1 Marketing Strategy
MKT 4010
Marketing strategy for Management
Nowadays in any business success, marketing always plays as a key part and have the most important role in doing business around the world. According to the economic in the real world nowadays is quite down, it makes many companies were shut downed or took over, and also have a new business enter in the market so the marketing is the important factor to make the business running and succeed. Marketing is the process of introducing and promoting the new product or service to the market and achieve the company’s objective, customer’s need, and competitors. Although we can achieve these goals, but the success marketer have to more concern and responding to a criticism, and use it to adjust the …show more content…
To achieve this, the companies must have a good marketer and good marketing. The basic before doing marketing and lead to be success is a marketing planning. Marketing plan is considered a part of an overall business plan, it is widely used by businesses from all areas of industry to implement the components of marketing management. The process of marketing plan involves marketing analyses, strategy development, and implement marketing program. Having a marketing plan will let the company identify our customer's needs and wants. The company needs to work out how we will reach and win new customers and make sure that they will be happy and remain satisfied of the services we are providing them. Company needs to always review and keep on improving everything to stay ahead of the …show more content…
First, the long-term objective must be acceptable by those whom the objective was meant to serve. Second, the objective must be flexible; otherwise, striving to complete an objective while ignoring outside factors may null the results or may be harmful to the organization. The objective must be measurable over time and motivate those that will carry out the work. The fifth and sixth characteristics are the objective must be understandable and achievable. The authors will define Burger King’s Long-term objectives as they align to the following areas: market position, image, public responsibility, and product innovation. Nowadays Burger King Corporation is the second largest fast-food chain in the United States, trailing only McDonald's. The company has more than 10,400 franchises and owns about 1,000 for chain wide, with locations in all 50 states and 56 countries around the world. The company serves 15.7 million customers each day and over 2.4 billion Burger King Hamburgers are sold each year across the
Marketing strategy for Management
Nowadays in any business success, marketing always plays as a key part and have the most important role in doing business around the world. According to the economic in the real world nowadays is quite down, it makes many companies were shut downed or took over, and also have a new business enter in the market so the marketing is the important factor to make the business running and succeed. Marketing is the process of introducing and promoting the new product or service to the market and achieve the company’s objective, customer’s need, and competitors. Although we can achieve these goals, but the success marketer have to more concern and responding to a criticism, and use it to adjust the …show more content…
To achieve this, the companies must have a good marketer and good marketing. The basic before doing marketing and lead to be success is a marketing planning. Marketing plan is considered a part of an overall business plan, it is widely used by businesses from all areas of industry to implement the components of marketing management. The process of marketing plan involves marketing analyses, strategy development, and implement marketing program. Having a marketing plan will let the company identify our customer's needs and wants. The company needs to work out how we will reach and win new customers and make sure that they will be happy and remain satisfied of the services we are providing them. Company needs to always review and keep on improving everything to stay ahead of the …show more content…
First, the long-term objective must be acceptable by those whom the objective was meant to serve. Second, the objective must be flexible; otherwise, striving to complete an objective while ignoring outside factors may null the results or may be harmful to the organization. The objective must be measurable over time and motivate those that will carry out the work. The fifth and sixth characteristics are the objective must be understandable and achievable. The authors will define Burger King’s Long-term objectives as they align to the following areas: market position, image, public responsibility, and product innovation. Nowadays Burger King Corporation is the second largest fast-food chain in the United States, trailing only McDonald's. The company has more than 10,400 franchises and owns about 1,000 for chain wide, with locations in all 50 states and 56 countries around the world. The company serves 15.7 million customers each day and over 2.4 billion Burger King Hamburgers are sold each year across the