Mkt 421 Favorite Brand Research Paper
Favorite Brand
Charles E Colyar
MKT/421
March 2, 2015
Tina Potter
Favorite Brand
There are many different brands out there that are great. Recently, there is one brand that has gotten my attention and is now my favorite brand. They make many different items. This brand is called Under Armour. Under Armour mainly makes a line of clothing for fitness. The company started in 1996 by a University of Maryland student (Under Armour Inc., 2015). They make clothing for just about every sport including my favorite activities of hunting and fishing. Their clothing is very comfortable and their shoes are comfortable right out of the box.
One of the main reasons I like Under Armour so much is how comfortable their clothing is. They have a charged …show more content…
They are priced about the same as other major name brands such as Nike, and Adidas. It seems that many people are now going with Under Armour because I see people wearing the gear all the time. I also see people wearing Nike and Adidas also but it seems that more and more people are going to Under Armour. I have to say you get your money’s worth when you buy Under Armour. Their clothes are well made and they last a long time. I actually just bought Under Armour baseball pants, batting gloves, cleats, and a bag for a really good price and they are really comfortable. I highly recommend Under …show more content…
Yes they do. Under Armour has many sponsors and they have a great reputation with many different groups. They support the military, they help students by giving scholorships for student atheletes (Waddle, 2013). The company has even gone as far as to bring kids into a store to meet some of the athletes who wear the Under Armour gear (Waddle, 2013). Children, aged 6 to 11, form a public key for Under Armour. In addition to them being the adult market of the future, many children have their own purchasing power and can influence their parents’ purchasing habits (Waddle, 2013). This is some of the different loyal customers they have. There are many more and I think that the military is one of the big groups that have become loyal customers. In addition, the company I work for is looking for a new company to make our uniforms for work. I am an aircarft mechanic and the uniforms we have just do not hold up that long. There are several companies in the running and Under Armour is one of them. I am hoping that the company will get a good showing from Under Armour because they will make a great uniform that will last a long
Charles E Colyar
MKT/421
March 2, 2015
Tina Potter
Favorite Brand
There are many different brands out there that are great. Recently, there is one brand that has gotten my attention and is now my favorite brand. They make many different items. This brand is called Under Armour. Under Armour mainly makes a line of clothing for fitness. The company started in 1996 by a University of Maryland student (Under Armour Inc., 2015). They make clothing for just about every sport including my favorite activities of hunting and fishing. Their clothing is very comfortable and their shoes are comfortable right out of the box.
One of the main reasons I like Under Armour so much is how comfortable their clothing is. They have a charged …show more content…
They are priced about the same as other major name brands such as Nike, and Adidas. It seems that many people are now going with Under Armour because I see people wearing the gear all the time. I also see people wearing Nike and Adidas also but it seems that more and more people are going to Under Armour. I have to say you get your money’s worth when you buy Under Armour. Their clothes are well made and they last a long time. I actually just bought Under Armour baseball pants, batting gloves, cleats, and a bag for a really good price and they are really comfortable. I highly recommend Under …show more content…
Yes they do. Under Armour has many sponsors and they have a great reputation with many different groups. They support the military, they help students by giving scholorships for student atheletes (Waddle, 2013). The company has even gone as far as to bring kids into a store to meet some of the athletes who wear the Under Armour gear (Waddle, 2013). Children, aged 6 to 11, form a public key for Under Armour. In addition to them being the adult market of the future, many children have their own purchasing power and can influence their parents’ purchasing habits (Waddle, 2013). This is some of the different loyal customers they have. There are many more and I think that the military is one of the big groups that have become loyal customers. In addition, the company I work for is looking for a new company to make our uniforms for work. I am an aircarft mechanic and the uniforms we have just do not hold up that long. There are several companies in the running and Under Armour is one of them. I am hoping that the company will get a good showing from Under Armour because they will make a great uniform that will last a long