Mkt 421 Week 1
Summary of Point Values for Course Assignments
ASSIGNMENTS Points
Individual (75%)
Defining Marketing Paper (Week 1) (Sunday, January 8th, 2012) 8
Marketing Mix Paper (Week 2) (Sunday, January 15th, 2012) 8
Marketing Research Paper (Week 3) (Sunday, January 22nd, 2012) 8
“Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday, January 29th, 2012) 8
Environmental Factors Paper (Week 5) (Sunday, February 5th, 2012) 8
Final Examination (Week 5) (Monday, February 6th, 2012) 15
Participation (2 points per week, ½ point per qualifying day - 2 substantive posts = qualifying day) 10
Weekly Summaries (2 points per week) 10 Learning Team (25%)
Marketing Plan: Phase I Paper (Week 2) (Monday, January 16th, 2012) 5
Marketing Plan: Phase II Paper (Week 3) (Monday, January 23rd, 2012) 5
Marketing Plan: Phase III Paper (Week 4) (Monday, January 30th, 2012) 5
Marketing Plan: Final Paper (Week 5) (Monday, February 6th, 2012) 10 Total 100
Week One: Marketing Fundamentals Details Due Points
Objectives 1.1 Define marketing.
1.2 Explain the importance of marketing in organizational success.
1.3 Describe the elements of the marketing mix.
1.4 Explain the importance of the marketing mix in the development of marketing strategy and tactics.
1.5 Create a marketing plan.
1.6 Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
Readings Read Ch. 1 & 2 of Basic Marketing.
Read Ch. 1 & 2 of Marketing Management.
Review this week’s Electronic Reserve Readings.
Participation Participate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ½ point per qualifying day - 2 substantive posts = qualifying day) 2
Discussion Questions Respond to weekly discussion questions. Discussion questions will count as participation.
Learning Team Instructions Resources: University Library, Internet
Create the Learning
ASSIGNMENTS Points
Individual (75%)
Defining Marketing Paper (Week 1) (Sunday, January 8th, 2012) 8
Marketing Mix Paper (Week 2) (Sunday, January 15th, 2012) 8
Marketing Research Paper (Week 3) (Sunday, January 22nd, 2012) 8
“Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday, January 29th, 2012) 8
Environmental Factors Paper (Week 5) (Sunday, February 5th, 2012) 8
Final Examination (Week 5) (Monday, February 6th, 2012) 15
Participation (2 points per week, ½ point per qualifying day - 2 substantive posts = qualifying day) 10
Weekly Summaries (2 points per week) 10 Learning Team (25%)
Marketing Plan: Phase I Paper (Week 2) (Monday, January 16th, 2012) 5
Marketing Plan: Phase II Paper (Week 3) (Monday, January 23rd, 2012) 5
Marketing Plan: Phase III Paper (Week 4) (Monday, January 30th, 2012) 5
Marketing Plan: Final Paper (Week 5) (Monday, February 6th, 2012) 10 Total 100
Week One: Marketing Fundamentals Details Due Points
Objectives 1.1 Define marketing.
1.2 Explain the importance of marketing in organizational success.
1.3 Describe the elements of the marketing mix.
1.4 Explain the importance of the marketing mix in the development of marketing strategy and tactics.
1.5 Create a marketing plan.
1.6 Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
Readings Read Ch. 1 & 2 of Basic Marketing.
Read Ch. 1 & 2 of Marketing Management.
Review this week’s Electronic Reserve Readings.
Participation Participate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ½ point per qualifying day - 2 substantive posts = qualifying day) 2
Discussion Questions Respond to weekly discussion questions. Discussion questions will count as participation.
Learning Team Instructions Resources: University Library, Internet
Create the Learning