Resources: University Library, Internet. Use the product or service you selected for your Marketing Plan: Phase I Paper.Write a 1,400- to 1,750-word paper in which you address the following: Identify the segmentation criteria that will affect your target market selection. Identify your target market. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. Analyze current competitors and define the competitive landscape for your product or service.
Format your paper consistent with APA guidelines.
Business - Marketing MKT 421 WEEK 3, Learning Team Assignment: Marketing Plan: Phase II
Learning Team Assignment: Marketing Plan: Phase II
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Resources: University Library, Internet Usethe product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the following:
ü Identify the segmentation criteria that will affect your target market selection. Identify your target market.
ü Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
ü Analyze current competitors and define the competitive landscape for your product or service.
Format your paper consistent with APA guidelines. Hang around with people that approach college similarly. When you have committed people around, you are more likely to take on that attitude. Make sure that you have as much fun as possible with these people though. Look for people who have a healthy balanc...
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