MKT 475W5Q4

Course
Strategic Marketing
Test
Quiz 4
Started
11/6/14 9:42 PM
Submitted
11/6/14 11:37 PM
Status
Completed
Attempt Score
90 out of 90 points
Time Elapsed
1 hour, 54 minutes out of 2 hours.
Instructions
This quiz consist of 30 multiple choice questions. The first 15 questions cover the material in Chapter 6. The second 15 questions cover the material in Chapter 7. Be sure you are in the correct Chapter when you take the quiz.
Question 1
3 out of 3 points

_____ occurs when customers have only vague ideas about the company and its products and do not perceive anything distinctive about them.
Answer

Selected Answer: Underpositioning
Correct Answer: Underpositioning

Question 2
3 out of 3 points

Naturo-All Foods Inc. provides products that appeal to middle-class buyers who have strong value preferences for natural foods and are willing to pay premium prices for the products that are often not available from other grocery retailers. This segment of customers is Naturo-All Foods Inc.’s _____.
Answer

Selected Answer: market target
Correct Answer: market target

Question 3
3 out of 3 points

The number of competitors in a(n) _____ market initially consists of the first market entrant and one or two other firms.
Answer

Selected Answer: emerging
Correct Answer: emerging

Question 4
3 out of 3 points

A(n)_____ is a life product life cycle stage where the product-market is actually fading away instead of experiencing a temporary fall or cyclical changes.
Answer

Selected Answer: declining product-market
Correct Answer: declining product-market

Question 5
3 out of 3 points

The _____ decision identifies the people or organizations in a product-market toward which a firm directs its positioning strategy.
Answer

Selected Answer: market targeting
Correct Answer: market targeting

Question 6
3 out of 3 points

The positioning _____ indicates management’s desired positioning