MKT 500: Branding, Pricing, and Distribution
Branding, Pricing, and Distribution
Strayer University
MKT 500/ Marketing Management
08/06/2013
Abstract This assignment focuses on branding, pricing, and distribution of Clear-Springs, Inc.’s product and service. In this assignment, a domestic and global product branding strategy was created and the optimum pricing strategy was determined and discussed in detail. An examination on how the company’s pricing strategy supports its branding strategy was compelled and discussed in detail. A distribution channel analysis identifying the wholesaler, distributor, and retailer relationships; which included any e-Commerce was prepared. A justification of whether or not a push or pull strategy will be used was explained in detail. How the distribution strategy fits the product / service, target market, and overall marketing strategy for the company was also discussed.
Introduction Global branding aids to improve boundaries by driving down unit costs through economies of scale associated by examining agencies, ad copies, and marketing messages. Brands streamline decisions for consumers, who are demanding, more skeptical; and face a wider array of choices in a progressively cluttered world. By maintaining a reliable and consistent brand image, Clear-Springs, Inc. reduces consumer confusion and reinforces the message in a cluttered market. Clear-Springs, Inc.’s mission is to provide customers with the best specialized, effectual and dependable water treatment service available. The company’s motto is “– to benefit and replenish everyone it reaches.”
Product Branding Strategy By building a strong, consistent brand culture, Clear-Springs had become the number one leading brand in water treatment and purification systems throughout the United States; and eventually the world. The company’s brand remains familiar to consumers wherever it is in the United States and now throughout the rural areas in Kenya. Part of
Strayer University
MKT 500/ Marketing Management
08/06/2013
Abstract This assignment focuses on branding, pricing, and distribution of Clear-Springs, Inc.’s product and service. In this assignment, a domestic and global product branding strategy was created and the optimum pricing strategy was determined and discussed in detail. An examination on how the company’s pricing strategy supports its branding strategy was compelled and discussed in detail. A distribution channel analysis identifying the wholesaler, distributor, and retailer relationships; which included any e-Commerce was prepared. A justification of whether or not a push or pull strategy will be used was explained in detail. How the distribution strategy fits the product / service, target market, and overall marketing strategy for the company was also discussed.
Introduction Global branding aids to improve boundaries by driving down unit costs through economies of scale associated by examining agencies, ad copies, and marketing messages. Brands streamline decisions for consumers, who are demanding, more skeptical; and face a wider array of choices in a progressively cluttered world. By maintaining a reliable and consistent brand image, Clear-Springs, Inc. reduces consumer confusion and reinforces the message in a cluttered market. Clear-Springs, Inc.’s mission is to provide customers with the best specialized, effectual and dependable water treatment service available. The company’s motto is “– to benefit and replenish everyone it reaches.”
Product Branding Strategy By building a strong, consistent brand culture, Clear-Springs had become the number one leading brand in water treatment and purification systems throughout the United States; and eventually the world. The company’s brand remains familiar to consumers wherever it is in the United States and now throughout the rural areas in Kenya. Part of
Cited: Fontelera, J. (2013). Distribution Channels and Marketing Analysis. Retrieved from Chron: Small Business Web site: http://smallbusiness.chron.com/distribution-channels-marketing-analysis-60985.html KuTenk 2000. (2009, May 28). Four Pricing Strategies for Setting the Optimum Price. Price to Cover Costs. Pricing to Meet the Market. Pricing to Close a Deal. Retrieved August 6, 2013, from KuTenk 2000 Blogspot: http://kutenk2000.blogspot.com/2009/05/four-pricing-strategies-for-setting.html Marketing Made Simple Staff. (2013). PUSH AND PULL MARKETING STRATEGIES. Retrieved from Marketing Made Simple Web site: http://www.marketing-made-simple.com/articles/push-pull-strategy.htm#.UgFQtJL2ahU Martgraf, B. (2013). Distribution Methods and Marketing Plans. Retrieved from Chron: Small Business Web site: http://smallbusiness.chron.com/distribution-methods-marketing-plans-60788.html