Mkt 500 Week 2 Assignment
Assignment #2: Marketing Products
Michelle G. Rolle
MKT 500
Strayer University
Dr. David Holness
May 1, 2012
Write a four to five (4-5) page paper in which you: 1. Discuss the type of product the company will offer and identify its primary characteristics.
Late Night Wings and Things’ product offering will include food, dessert and beverages. The concise menu items include fish, chicken, fries, a dessert and beverages, offered in combo baskets and ala carte. The chicken selections will include whole wings, buffalo/sweet-hot, lemon pepper and ranch wings. The fish selections will include tilapia, catfish and whiting. French fries or sweet potato fries will be the sole side item to go with the other entrees. The methods …show more content…
By offering extended hours, Late Night Wings & Things will quickly become the first thought and first stop to satisfy late night cravings with down home good comfort foods. Another important service component of LNW&T will be our locality. Late Night Wings & Things will be strategically located within a 1 mile radius of any major interstate exit while still be readily accessible by the community residents in which the restaurant will serve. The combination of convenience and accessibility will set our eatery above the typical fast food restaurant drive in style that closes after a particular time. Lastly, another very important service component will be our very competitive pricing. At Late Night Wings & Things, we made sure to purchase the best selections of poultry & meat at the best wholesale costs, as well as purchase fresh fruits and vegetables from local growers in order to price our dishes at extremely affordable prices. It is very important to LNW&T that a family be able to dine together without worrying about absorbent …show more content…
Explain how the product could be expanded to a product line, and the depth and breadth of the line.
The product could be expanded to a product line by more than one item being offered. The breadth and depth of the Late Night Wings and Things product line would be as follows:
CHICKEN | SEAFOOD | SIDES | DESSERTS | BEVERAGES | Fried Whole Wings | Catfish | French Fries | Banana Pudding | Soda | Fried Hot Wings | Tilapia | Sweet Potato Fries | Pound Cake | Sweet Tea | Fried Lemon Pepper Wings | Whiting | Oven Fried French Fries | Peach Cobbler | Kool Aid | Fried Ranch Wings | Shrimp | Oven Fried Sweet Potato Fries | | Bottled Water | Oven Fried Whole Wings | Oven Fried Catfish | | | | Oven Fried Hot Wings | Oven Fried Tilapia | | | | Oven Fried Lemon Pepper Wings | Oven Fried Whiting | | | | Oven Fried Ranch Wings | | | | | | | | | | | | | | |
4. Determine how the core business may change in response to industry or market changes.
By Leon Stafford
The Atlanta Journal-Constitution
Business is looking up for metro Atlanta
Michelle G. Rolle
MKT 500
Strayer University
Dr. David Holness
May 1, 2012
Write a four to five (4-5) page paper in which you: 1. Discuss the type of product the company will offer and identify its primary characteristics.
Late Night Wings and Things’ product offering will include food, dessert and beverages. The concise menu items include fish, chicken, fries, a dessert and beverages, offered in combo baskets and ala carte. The chicken selections will include whole wings, buffalo/sweet-hot, lemon pepper and ranch wings. The fish selections will include tilapia, catfish and whiting. French fries or sweet potato fries will be the sole side item to go with the other entrees. The methods …show more content…
By offering extended hours, Late Night Wings & Things will quickly become the first thought and first stop to satisfy late night cravings with down home good comfort foods. Another important service component of LNW&T will be our locality. Late Night Wings & Things will be strategically located within a 1 mile radius of any major interstate exit while still be readily accessible by the community residents in which the restaurant will serve. The combination of convenience and accessibility will set our eatery above the typical fast food restaurant drive in style that closes after a particular time. Lastly, another very important service component will be our very competitive pricing. At Late Night Wings & Things, we made sure to purchase the best selections of poultry & meat at the best wholesale costs, as well as purchase fresh fruits and vegetables from local growers in order to price our dishes at extremely affordable prices. It is very important to LNW&T that a family be able to dine together without worrying about absorbent …show more content…
Explain how the product could be expanded to a product line, and the depth and breadth of the line.
The product could be expanded to a product line by more than one item being offered. The breadth and depth of the Late Night Wings and Things product line would be as follows:
CHICKEN | SEAFOOD | SIDES | DESSERTS | BEVERAGES | Fried Whole Wings | Catfish | French Fries | Banana Pudding | Soda | Fried Hot Wings | Tilapia | Sweet Potato Fries | Pound Cake | Sweet Tea | Fried Lemon Pepper Wings | Whiting | Oven Fried French Fries | Peach Cobbler | Kool Aid | Fried Ranch Wings | Shrimp | Oven Fried Sweet Potato Fries | | Bottled Water | Oven Fried Whole Wings | Oven Fried Catfish | | | | Oven Fried Hot Wings | Oven Fried Tilapia | | | | Oven Fried Lemon Pepper Wings | Oven Fried Whiting | | | | Oven Fried Ranch Wings | | | | | | | | | | | | | | |
4. Determine how the core business may change in response to industry or market changes.
By Leon Stafford
The Atlanta Journal-Constitution
Business is looking up for metro Atlanta