Mkt 500- a Business Mkt Plan
A Business Marketing Plan: Hunger Solution & Training Company
John Garven
Strayer University, Lower Bucks County
Dr. Tony Muscia
I n s t r u c t o r
MKT 500- Marketing Management
September 6, 2012
Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment, most of the domestic farmers and others who were engaged in other businesses for survivals are unable to afford two or three sumptuous meals a day, leaving them and their children poor and hungry. Hunger Solution & Training Company is a not-for-profit Cassava-Powder Production Company founded on January 13, 2012. The Company produces cassava powder, a food that is widely consumed by 99% of the Liberian population in the country. Since cassava is a major crop in the country and there is a growing demand from its consuming public, the purpose of this Company is to cater to this hunger need of the growing number of the Liberian populace as well as those who are unemployed. The company will distribute its product to neighboring Ghana, Nigeria, and Togo who are users of this product and also hosting most of the Liberian citizens as refugees. The Company will also train and empower local farmers to re-use their farmlands, engage in large-scale farming, and make them to bring their
John Garven
Strayer University, Lower Bucks County
Dr. Tony Muscia
I n s t r u c t o r
MKT 500- Marketing Management
September 6, 2012
Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment, most of the domestic farmers and others who were engaged in other businesses for survivals are unable to afford two or three sumptuous meals a day, leaving them and their children poor and hungry. Hunger Solution & Training Company is a not-for-profit Cassava-Powder Production Company founded on January 13, 2012. The Company produces cassava powder, a food that is widely consumed by 99% of the Liberian population in the country. Since cassava is a major crop in the country and there is a growing demand from its consuming public, the purpose of this Company is to cater to this hunger need of the growing number of the Liberian populace as well as those who are unemployed. The company will distribute its product to neighboring Ghana, Nigeria, and Togo who are users of this product and also hosting most of the Liberian citizens as refugees. The Company will also train and empower local farmers to re-use their farmlands, engage in large-scale farming, and make them to bring their
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