MKT 568 Mid Term
3MKT568: Advertising and Promotion
Midterm Exam
Instructions:
After first reading the entire exam, thoroughly answer each essay question consistent with the Writing Across the Curriculum section below.
Save your work in DOC, DOCX, or RTF format with your last name in the title.
Upload your exam document to the course Dropbox no later than Sunday 11:59 PM EST/EDT. You must confirm successful upload. Late exam submissions will receive a grade of zero.
Questions (25 points each):
1. As an outcome of the Module 1 Discussion, identify and describe what the class as a whole (a) found to be the top four communication management problems commonly associated with advertising and promotion, and (b) found to be the top solutions to these communication management problems. Why is it important to apply the Saint Leo core value of community when working with your peers (both in the classroom and in the work environment)? Give an example of how the core value was applied in the discussion.
2. Outline and explain the key outcomes of the research represented in the assigned mobile advertising article.
3. Compare (cite and explain relevant similarities) and contrast (cite and explain relevant pointed differences) the services offered by the following advertising agencies: Strawberry Frog, DDB Worldwide, and Exile on 7th. 4. Compare (cite and explain relevant similarities) and contrast (cite and explain pointed differences) TV and radio as advertising media.
5. Compare and contrast the value of newspapers and magazines as advertising media given the current external marketing environment (economic, legal, social, cultural, etc.).
6. Identify and explain the chief challenges confronting mobile advertising.
Writing Across the Curriculum:
Please be reminded that all written assignments in this course (including examinations) require formal writing, i.e., standard business English as employed in the typical executive management suite. Given the
Midterm Exam
Instructions:
After first reading the entire exam, thoroughly answer each essay question consistent with the Writing Across the Curriculum section below.
Save your work in DOC, DOCX, or RTF format with your last name in the title.
Upload your exam document to the course Dropbox no later than Sunday 11:59 PM EST/EDT. You must confirm successful upload. Late exam submissions will receive a grade of zero.
Questions (25 points each):
1. As an outcome of the Module 1 Discussion, identify and describe what the class as a whole (a) found to be the top four communication management problems commonly associated with advertising and promotion, and (b) found to be the top solutions to these communication management problems. Why is it important to apply the Saint Leo core value of community when working with your peers (both in the classroom and in the work environment)? Give an example of how the core value was applied in the discussion.
2. Outline and explain the key outcomes of the research represented in the assigned mobile advertising article.
3. Compare (cite and explain relevant similarities) and contrast (cite and explain relevant pointed differences) the services offered by the following advertising agencies: Strawberry Frog, DDB Worldwide, and Exile on 7th. 4. Compare (cite and explain relevant similarities) and contrast (cite and explain pointed differences) TV and radio as advertising media.
5. Compare and contrast the value of newspapers and magazines as advertising media given the current external marketing environment (economic, legal, social, cultural, etc.).
6. Identify and explain the chief challenges confronting mobile advertising.
Writing Across the Curriculum:
Please be reminded that all written assignments in this course (including examinations) require formal writing, i.e., standard business English as employed in the typical executive management suite. Given the
References: regarding grammar usage and style recommended by the School of Business are: Strunk and White 's The Elements of Style and Shertzer 's The Elements of Grammar. Saint Leo University administration and Board of Trustees promise the public that we are following Benedictine values, not the least of which are excellence and integrity. Please acquit yourself in this course consistent with these values. Grades will necessarily suffer if one does not behave in accordance with these values. It deserves repeating: plagiarism of any kind, intentional or unintentional, is treated with great concern at Saint Leo University. Plagiarism must be reported to the executive administration. A hearing will then be scheduled to advance the investigation into charges of plagiarism. It is better to be excessive in citing sources throughout the body of a paper than to risk the charge of plagiarism. A “Reference” section must conclude all written work in which sources require citing. Shintaro, O., & Barwise, P. (2011). Has the Time Finally Come for the Medium of the Future? Journal Of Advertising Research, 515 9-71.