Mkt/571 Marketing Solution
Classic Airlines Solution
MKT/571 - Marketing
2012
Classic Airlines Solution
Classic Airlines has is ranked in the top five of the world’s largest airlines. As one of the largest, it does not come without its company concerns of daily operation and consumer insight. Classic’s consumer rewards program has seen a 19% decrease in members and among those remaining a 21% decrease in booking flights (University of Phoenix, Classic Airlines). Finding the proper balance between consumers and the company, and remaining there continuously is the challenging part of business. Classic Airlines has much to change and not just one course of action could be the proper adjustment to boost the sales figures.
Classic Airlines’ Areas Of Opportunities
Classic Airlines is progressively losing consumers and that lost is starting to affect the company’s business in numerous areas, for example: employees, offers in rewards, and fuel. Granted fuel and labor cost themselves have not aided in the problem more encouraged it (University of Phoenix, Classic Airlines). The areas of opportunities Classic Airlines needs to cease are with the consumers, they provide the revenue and are what fund the rest of the company. Concern for both consumers and investors are also the stock prices, which have decrease in the past few years. A usual sign of trouble a consistent stock decrease and investors will want to get out before the ball drops. Internal stress from the board of directors to cut cost by 15% in a 18-month period, causing rumors of bankruptcy without change (University of Phoenix, Classic Airlines). Also, remaining loyal to the employees and not creating a possible strike with the union employees. Upsetting the union employees could cause repercussions internally and externally for the company enough drive it to the bankruptcy.
Classic Airlines’ Rewards Members And Consumers
The company is extremely based on consumer activity financial and
MKT/571 - Marketing
2012
Classic Airlines Solution
Classic Airlines has is ranked in the top five of the world’s largest airlines. As one of the largest, it does not come without its company concerns of daily operation and consumer insight. Classic’s consumer rewards program has seen a 19% decrease in members and among those remaining a 21% decrease in booking flights (University of Phoenix, Classic Airlines). Finding the proper balance between consumers and the company, and remaining there continuously is the challenging part of business. Classic Airlines has much to change and not just one course of action could be the proper adjustment to boost the sales figures.
Classic Airlines’ Areas Of Opportunities
Classic Airlines is progressively losing consumers and that lost is starting to affect the company’s business in numerous areas, for example: employees, offers in rewards, and fuel. Granted fuel and labor cost themselves have not aided in the problem more encouraged it (University of Phoenix, Classic Airlines). The areas of opportunities Classic Airlines needs to cease are with the consumers, they provide the revenue and are what fund the rest of the company. Concern for both consumers and investors are also the stock prices, which have decrease in the past few years. A usual sign of trouble a consistent stock decrease and investors will want to get out before the ball drops. Internal stress from the board of directors to cut cost by 15% in a 18-month period, causing rumors of bankruptcy without change (University of Phoenix, Classic Airlines). Also, remaining loyal to the employees and not creating a possible strike with the union employees. Upsetting the union employees could cause repercussions internally and externally for the company enough drive it to the bankruptcy.
Classic Airlines’ Rewards Members And Consumers
The company is extremely based on consumer activity financial and
References: Kotler and Keller. (2007). A framework for marketing management. Third Edition. New Jersey: Prentice Hall. University of Phoenix. (2012). Week one scenario: Classic Airlines. Retrieved from University of Phoenix, Week One. MKT/571 – Marketing Management Course Web site