MKT 571 Quizzes week 1 6 
Quiz Week 1
1 One of the most critical steps in the defining process of market research is defining the problem, the decision alternatives, and research objectives
2
Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
Casual
3
How does the market demand curve change (as a function of marketing expenditure) during recession?
Shifts downward
4 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.
Secondary data
5
Which of the following elements of socio cultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?
Views of others
6
Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
Differentiation
7
A company's sales potential would be equal to market potential when which situations exists?
The company gets 100 percent share of the market.
8
Which of the following statements demonstrates behavioral loyalty towards a brand?
I always buy My Favorite Laundry detergent when purchasing laundry detergent.
9
In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because the consumers have a high debttoincome ratio
10
During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data
1 One of the most critical steps in the defining process of market research is defining the problem, the decision alternatives, and research objectives
2
Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
Casual
3
How does the market demand curve change (as a function of marketing expenditure) during recession?
Shifts downward
4 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.
Secondary data
5
Which of the following elements of socio cultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?
Views of others
6
Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
Differentiation
7
A company's sales potential would be equal to market potential when which situations exists?
The company gets 100 percent share of the market.
8
Which of the following statements demonstrates behavioral loyalty towards a brand?
I always buy My Favorite Laundry detergent when purchasing laundry detergent.
9
In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because the consumers have a high debttoincome ratio
10
During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data