MKT 571 Week 1 Quiz Assignment

MKT 571 Week 1 Quiz

1
What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses. 
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2

Secondary data
Primary data
Licensed information
Tertiary information

Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
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Marketing focuses on sales as the primary goal.
Marketing balances the need for data with that of creativity.
Marketing is about advertising.
Marketing is involved with price as the major factor.

3
Which of the following statements demonstrates behavioral loyalty towards a brand? 
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My friends agree Myfavorite Laundry detergent is the best.
Myfavorite Laundry detergent is so easy to use.
Myfavorite Laundry detergent smells good.
I always buy Myfavorite Laundry detergent when purchasing laundry detergent

Find the quiz answers here MKT 571 Week 1 Quiz

4
By 2015, projections indicate that the largest category of households will be composed of
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childless married couples and empty nesters married couples with children single-parent families singles living with nonrelatives

5
One of the most critical steps in the defining process of market research is
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reading marketing research journals defining the problem, the decision alternatives, and research objectives analyzing the internal environment

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developing a research plan

6
Which of the following is correct about marketing management?
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It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
It focuses mostly on monitoring the profitability of a company's products and services. It is defined as the field that deals with planning and