mkt management
Course : Marketing Management (BA 304 11)
Home Assignment : 2
Task : Individual
TITLE : Arizona soccer camp
DATE : 1st October 2013
Group : 9
MBA : Fall 2013
Submitted By:
Anjanikumar K. Reddivari (8568) (Group Leader)
CONTENTS:
A) SYNOPSIS
B) BODY
C) CONCLUSION
D) RECOMMENDATIONS
E) QUESTION AND ANSWERS
A) SYNOPSIS:
The case study of Arizona soccer camp is focusing on the impact , effects and popularity of the game soccer in the country of United States of America , this study is important for Alan Meeder and Ron Walters two entrepreneurs determined to open a soccer camp for children as a business set up in the area of Phoenix at the Maricopa County, Arizona in the year 1979.Soccer as a sport in the united states underwent various cycles in the past, starting from the late 1800s and early part of 1900s and 2000s a decline in the popularity for the sport was seen ,and the sport gained popularity in the 1960's and in the recent years. This increasing development of soccer created business opportunity for the investor by way of teaching soccer skills to successful players on amateur and professional levels and to provide a beneficial social experience for children between the ages of eight and sixteen (inclusive) living in Maricopa County, Arizona. The case study reflects the sport of soccer was not popular in the American culture and the people of America were not very supportive of the game soccer. In order to initiate a business set up ,the two entrepreneurs in their analysis considered the factors essential in the external and the internal environment and did the SWOT analysis with each of the factors affecting the internal and external environment. The Leisure industry , Market , Customer and the competition were taken
Home Assignment : 2
Task : Individual
TITLE : Arizona soccer camp
DATE : 1st October 2013
Group : 9
MBA : Fall 2013
Submitted By:
Anjanikumar K. Reddivari (8568) (Group Leader)
CONTENTS:
A) SYNOPSIS
B) BODY
C) CONCLUSION
D) RECOMMENDATIONS
E) QUESTION AND ANSWERS
A) SYNOPSIS:
The case study of Arizona soccer camp is focusing on the impact , effects and popularity of the game soccer in the country of United States of America , this study is important for Alan Meeder and Ron Walters two entrepreneurs determined to open a soccer camp for children as a business set up in the area of Phoenix at the Maricopa County, Arizona in the year 1979.Soccer as a sport in the united states underwent various cycles in the past, starting from the late 1800s and early part of 1900s and 2000s a decline in the popularity for the sport was seen ,and the sport gained popularity in the 1960's and in the recent years. This increasing development of soccer created business opportunity for the investor by way of teaching soccer skills to successful players on amateur and professional levels and to provide a beneficial social experience for children between the ages of eight and sixteen (inclusive) living in Maricopa County, Arizona. The case study reflects the sport of soccer was not popular in the American culture and the people of America were not very supportive of the game soccer. In order to initiate a business set up ,the two entrepreneurs in their analysis considered the factors essential in the external and the internal environment and did the SWOT analysis with each of the factors affecting the internal and external environment. The Leisure industry , Market , Customer and the competition were taken