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Mkt243 Assignment

Satisfactory Essays
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Mkt243 Assignment
INTRODUCTION
Muafakat Niaga Enterprise is a sole proprietorship that registered in the year of 2008 to selling fruit around Mata Ayer and around it areas. This business was started in 2008 with the registration name Muafakat Niaga Enterprise owned by Mohd Azhar bin Mat Isa. This business was operated at No. 6, Jalan Rambutan 1, Taman Selasih, Mata Ayer 3, 02500 Mata Ayer, Perlis and sells a wide variety of fruits such as watermelon, pineapple, corn, pomegranate, and rambutan. In the early, this business is conducted on a small-scale at the morning market around Perlis. But the owner get a high demand from customers and chose to build a stall located in Mata Ayer. The purpose of the owner to sells fruit is because these businesses have received the high response from the customers. At the first, the owner has been in business selling clothes but he find that the market is less widespread, he choose to start a business selling fruit and continue it until this day.
NAME OF BUSINESS : MUAFAKAT NIAGA ENTERPRISE
ADDRESS : NO 6, JALAN RAMBUTAN 1, TAMAN SELASIH, MATA AYER 3, 02500 MATA AYER, PERLIS.
TYPE OF BUSINESS : SOLE PROPRIETORSHIP
YEAR STARTING BUSINESS : 2008
BUSINESS REGISTRATION NUMBER :
DATE OF REGISTRATION :

ISSUE / PROBLEM
There are some problems in this business that faced by the owners. One of the main problem is to get stock continuously. The owners had to compete with other seller to get fruit from suppliers.
The owners also had always go to Kedah to get a stock and it will increase the cost sales of fruit.
Sometimes, the owner gets a poor quality of fruit and almost rotten. This will make a business losses.
In addition, the fruit will be damaged when it stored in a long time. So, the owner must ensure the stock of had been sold out before taking a new stock in the required time to avoid the loss.
When there a lot of fruit in the market, the price of fruit will fall down and customers will be dramatically reduced because there are many

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