Mkt452 Quiz Answers

* Question 1
0 out of 1 points | | | A target marketing segment must be reachable. This includes ______.Answer | | | | | Selected Answer: | A. identifiable and common needs | | | | | * Question 2
1 out of 1 points | | | According to the text, for sports marketers engaged in the strategic sports marketing process, two common goals are attracting more fans and keeping them. Benefit segmentation lies at the heart of these two objectives.Answer | | | | | Selected Answer: | False | | | | | * Question 3
1 out of 1 points | | | According to the text, market segmentation is defined as identifying groups of consumers based on their common needs.Answer | | | | | Selected Answer: | True | | | | | * Question 4
1 out of 1 points | | | Demographic segmentation is used very little in sports marketing, because it is narrow in its scope and the information for this technique is hard to come by.Answer | | | | | Selected Answer: | False | | | | | * Question 5
1 out of 1 points | | | _______ is changing the image or perception of the sports entity in the minds of consumers in the target market.Answer | | | | | Selected Answer: | D. Repositioning | | | | | * Question 6
0 out of 1 points | | | No-alcohol sections, family nights, and singles night at the ballpark would be good examples of segmenting based on _____.Answer | | | | | Selected Answer: | E. psychographics | | | | | * Question 7
1 out of 1 points | | | The market selection decisions are _____.Answer | | | | | Selected Answer: | C. segmentation, targeting, positioning | | | | | * Question 8
1 out of 1 points | | | When the NHL ran ads featuring celebrities, such as Shania Twain, Jim Belushi, and Cuba Gooding Jr., about cracking down on violence (in-game fighting) they were using repositioning.Answer | | | | | Selected Answer: |