Mktg 205 Unit 4 Ip
Name American Intercontinental University Unit 4 Individual Project MKTG 205 – Principles of Marketing 05-20-12
Abstract In this paper the reader will learn about the marketing environment of kids safety training courses and products.
Introduction When marketing any kind of product, the producer should take in to consideration the elements that will impact their business. If they can come up with solutions to these problems then they products are more than likely to succeed.
Definition of Marketing My definition of marketing would be that it is the making and selling of goods and services that the consumers demand.
Introduction of Product/Service For my service/product I chose to research Kid Safety Training Course/Products. I mainly chose this service/product because I have two small children and another one due anytime now and as most mothers and fathers do, we worry constantly about our precious children getting hurt. I located a website, www.childsafe.org, where you can enroll children up to age 18 in Child Safety Training courses. They offer training in General safety, car safety, playground safety, home safety, water safety and age related safety. They also provide information on poisons, choking, toys, burns, and fires. I think the people with this organization are very good marketers because they are doing something very helpful and they give plenty of resources to back up their work.
Situation Analysis - Marketing Environment Forces Impacting Product/Service The function of marketing is to be able to produce goods and services that the consumers want and/or need. When an organization or business is good marketers then they are giving their consumers what they want therefore they are making a good profit from happy customers. If businesses did not have
Abstract In this paper the reader will learn about the marketing environment of kids safety training courses and products.
Introduction When marketing any kind of product, the producer should take in to consideration the elements that will impact their business. If they can come up with solutions to these problems then they products are more than likely to succeed.
Definition of Marketing My definition of marketing would be that it is the making and selling of goods and services that the consumers demand.
Introduction of Product/Service For my service/product I chose to research Kid Safety Training Course/Products. I mainly chose this service/product because I have two small children and another one due anytime now and as most mothers and fathers do, we worry constantly about our precious children getting hurt. I located a website, www.childsafe.org, where you can enroll children up to age 18 in Child Safety Training courses. They offer training in General safety, car safety, playground safety, home safety, water safety and age related safety. They also provide information on poisons, choking, toys, burns, and fires. I think the people with this organization are very good marketers because they are doing something very helpful and they give plenty of resources to back up their work.
Situation Analysis - Marketing Environment Forces Impacting Product/Service The function of marketing is to be able to produce goods and services that the consumers want and/or need. When an organization or business is good marketers then they are giving their consumers what they want therefore they are making a good profit from happy customers. If businesses did not have
References: www.childsafe.org www.safekids.org www.kidsafe911.com Marketing, (2011). Roger A. Kerin, Steven W. Hartley, William Rudelius. 10th ed.