Mktg Creative Brief
Mini Cooper Creative Brief
Introduction
Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini, which is the original design-to-space concept, influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outside. Mini is also selected as the second most influential car of the 20th century. Mini cars are designed to be small city cars. The small cars business (which is also called the supermini cars) is about being economical and affordable, also they are easy to drive and park. Mini is one of the most preferred supermini cars of the world.
Situation Analysis
In this section, we will seek to obtain information needs of customers via close analyses of 5C functions.
1. Customers: Customers of Mini Cooper seek experience for quality. They also value high quality in place of price. Especially in the launch of Turkey, Mini Cooper competed against BMW for being the top quality car. One important challenge that users of this car face is that there is the risk of its becoming fad.
2. Company Image: Image of Mini Cooper cars is that it is a masculine and attainable car and in the middle of the range price levels. The marketing strategy of the company was geared towards designing a small and efficient car that also has a personal style. Everything about the strategies of the product is personalized and customers receive individualized emails regarding the trends and changes in offers.
The experience part of the Mini Cooper holds the top priority. Once you purchase the car, the experience continues and you continue to enjoy the deliverables of the car. Personalized services that are delivered via Owner 's Lounge are examples of how personalized services consumers receive in the
Introduction
Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini, which is the original design-to-space concept, influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outside. Mini is also selected as the second most influential car of the 20th century. Mini cars are designed to be small city cars. The small cars business (which is also called the supermini cars) is about being economical and affordable, also they are easy to drive and park. Mini is one of the most preferred supermini cars of the world.
Situation Analysis
In this section, we will seek to obtain information needs of customers via close analyses of 5C functions.
1. Customers: Customers of Mini Cooper seek experience for quality. They also value high quality in place of price. Especially in the launch of Turkey, Mini Cooper competed against BMW for being the top quality car. One important challenge that users of this car face is that there is the risk of its becoming fad.
2. Company Image: Image of Mini Cooper cars is that it is a masculine and attainable car and in the middle of the range price levels. The marketing strategy of the company was geared towards designing a small and efficient car that also has a personal style. Everything about the strategies of the product is personalized and customers receive individualized emails regarding the trends and changes in offers.
The experience part of the Mini Cooper holds the top priority. Once you purchase the car, the experience continues and you continue to enjoy the deliverables of the car. Personalized services that are delivered via Owner 's Lounge are examples of how personalized services consumers receive in the