Mm-Chapter 1-3 Dawn Iacobucci
IACOBUCCI
STUDENT EDITION
MM
WHAT’S INSIDE:
A Student-Tested, Faculty-Approved Approach to Learning Marketing Management Chapter Review Cards allow you to study how and when you want CourseMate includes online study tools, an Interactive Marketing Plan, and set of Analytical Tools
$79.95 US Suggested Retail Price ISBN-13: 978-0-538-48134-2 ISBN-10: 0-538-48134-X
90000
2
9 780538 481342
S T U D E N T
T E S T E D ,
F A C U LT Y
A P P R O V E D
THE
MEET SHOW
PROCESS
ARE WE LISTENING?
Reach out to students to understand their learning preferences and motivations for taking a course. Students in the Marketing Management course wanted an approach with core material and real-world cases to tie concepts together.
MARKETING SOLUTIONS
DID WE DO IT?
Develop learning solutions based on today’s students and validate through an iterative process to ensure the ideal product mix. MM2 features an integrated marketing management framework, exhibits, and cases. Based on feedback from students there are tear-out reference cards highlighting key concepts and effective case analysis.
DO YOU LIKE IT?
MKTG5 Principles of Marketing Lamb / Hair / McDaniel ISBN-13: 978-1-111-52809-6
SELL2 Professional Selling Ingram / LaForge / Avila / Schwepker / Williams ISBN-13: 978-1-111-52823-2
MM2 Marketing Management Iacobucci ISBN-13: 978-0-538-48134-2
TEST
Gain faculty approval to finalize the product and content mix specific to each discipline. MM2 offers interactive analytical online tools, such as marketing simulations.
ARE YOU IN?
WORK
Publish the student-tested, faculty-approved teaching and learning solution. MM2 covers all core Marketing Management topics to provide a solid foundation. The business magazine design of MM2 resonates well with today’s active and fast-paced learners.
ARE YOU KIDDING?
REST
Our research never ends! Continual feedback from students ensures that we keep up with their changing needs.
CB3 Consumer Behavior Babin / Harris ISBN-13:
STUDENT EDITION
MM
WHAT’S INSIDE:
A Student-Tested, Faculty-Approved Approach to Learning Marketing Management Chapter Review Cards allow you to study how and when you want CourseMate includes online study tools, an Interactive Marketing Plan, and set of Analytical Tools
$79.95 US Suggested Retail Price ISBN-13: 978-0-538-48134-2 ISBN-10: 0-538-48134-X
90000
2
9 780538 481342
S T U D E N T
T E S T E D ,
F A C U LT Y
A P P R O V E D
THE
MEET SHOW
PROCESS
ARE WE LISTENING?
Reach out to students to understand their learning preferences and motivations for taking a course. Students in the Marketing Management course wanted an approach with core material and real-world cases to tie concepts together.
MARKETING SOLUTIONS
DID WE DO IT?
Develop learning solutions based on today’s students and validate through an iterative process to ensure the ideal product mix. MM2 features an integrated marketing management framework, exhibits, and cases. Based on feedback from students there are tear-out reference cards highlighting key concepts and effective case analysis.
DO YOU LIKE IT?
MKTG5 Principles of Marketing Lamb / Hair / McDaniel ISBN-13: 978-1-111-52809-6
SELL2 Professional Selling Ingram / LaForge / Avila / Schwepker / Williams ISBN-13: 978-1-111-52823-2
MM2 Marketing Management Iacobucci ISBN-13: 978-0-538-48134-2
TEST
Gain faculty approval to finalize the product and content mix specific to each discipline. MM2 offers interactive analytical online tools, such as marketing simulations.
ARE YOU IN?
WORK
Publish the student-tested, faculty-approved teaching and learning solution. MM2 covers all core Marketing Management topics to provide a solid foundation. The business magazine design of MM2 resonates well with today’s active and fast-paced learners.
ARE YOU KIDDING?
REST
Our research never ends! Continual feedback from students ensures that we keep up with their changing needs.
CB3 Consumer Behavior Babin / Harris ISBN-13: