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Mm Term Paper - Samsung
Term Paper on SAMSUNG INTRODUCTION Samsung Group (informally Samsung) is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It consists of numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand. It is by far the largest South Korean business conglomerate. For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2011 revenues), Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), Samsung Techwin (weapons technology and optoelectronics), and Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest insurance company), Samsung Everland (the oldest theme park in South Korea) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues). Samsung produces around a fifth of South Korea's total exports. In 2006, it was world's 35thlargest economy. The company has majorly influenced South Korea's economic development, politics, media and culture. According to the founder of Samsung Group, the meaning of the Korean Hanja word Samsung is "Tri-Star" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity. HISTORY Samsung has an extremely vast and inspiring history which demonstrates its values of
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