MMI Product Placement: Communication and Personal Selling
MMI Product Placement
Communication and Personal Selling
Marketing Plan
Executive Summary
Brand awareness and recognition are very important factors for businesses. One of the key strategies is product placement. Business are increasingly using product placement in the overall marketing strategy. Many talent agencies and advertising agencies offer product placement services as this market is increasing.
MMI Product Placement is a pioneer in the business. They have been credited in many feature films and TV episodes. MMI increases brand awareness and positive brand association. MMI strives to select the best placement, negotiate the right contracts and provide exposure at an attractive price. Greyhound has enlisted MMI services for positive product awareness.
MMI must resolve issues before presenting Greyhound with an informative and productive presentation. MMI must reassure the apprehensive Greyhound that product placement would be an effective method for consumer awareness. MMI must decide which placement would be the best suited for the large intercity bus transportation company.
One script has been received, which would meet the requirements and marketing objectives. TV Serial “Making the Cut” would be an ideal placement; However, Phil Hart cannot provide a guaranteed viewership or detail of the demographics.
MMI has 4 alternatives to consider in deciding the best product placement strategy.
1. Product Placement on TV Serial “Making the Cut” 2. Product Placement on TV Serial “Corner Gas” 3. Product Placement on TV Serial “Canadian Idol” 4. Status Quo Do not pursue Greyhound
The recommendation is that MMI present Greyhound alternative #3, Product Placement in TV Serial in “Canadian Idol.” Canadian Idol has the target audience and the viewership that is required for Greyhound to meet their objectives. The contingency plan would be MMI use alternative #1, Product Placement in TV Serial in “Making the Cut.” The
Communication and Personal Selling
Marketing Plan
Executive Summary
Brand awareness and recognition are very important factors for businesses. One of the key strategies is product placement. Business are increasingly using product placement in the overall marketing strategy. Many talent agencies and advertising agencies offer product placement services as this market is increasing.
MMI Product Placement is a pioneer in the business. They have been credited in many feature films and TV episodes. MMI increases brand awareness and positive brand association. MMI strives to select the best placement, negotiate the right contracts and provide exposure at an attractive price. Greyhound has enlisted MMI services for positive product awareness.
MMI must resolve issues before presenting Greyhound with an informative and productive presentation. MMI must reassure the apprehensive Greyhound that product placement would be an effective method for consumer awareness. MMI must decide which placement would be the best suited for the large intercity bus transportation company.
One script has been received, which would meet the requirements and marketing objectives. TV Serial “Making the Cut” would be an ideal placement; However, Phil Hart cannot provide a guaranteed viewership or detail of the demographics.
MMI has 4 alternatives to consider in deciding the best product placement strategy.
1. Product Placement on TV Serial “Making the Cut” 2. Product Placement on TV Serial “Corner Gas” 3. Product Placement on TV Serial “Canadian Idol” 4. Status Quo Do not pursue Greyhound
The recommendation is that MMI present Greyhound alternative #3, Product Placement in TV Serial in “Canadian Idol.” Canadian Idol has the target audience and the viewership that is required for Greyhound to meet their objectives. The contingency plan would be MMI use alternative #1, Product Placement in TV Serial in “Making the Cut.” The