Mmk227
MMK2 7 MM 277 U it Out ne Uni O tlin rimes ster 1, 201 1 13 Tr
Un Code nit e: Un Nam nit me: ourse: Co
MMK277 Marketing Manag g gement of merce Diploma o Comm of a ommunic cation Diploma o Media and Co of gement Diploma o Manag
For more infor rmation con ntact MIBT: : T + 61 3 9 9244 5197 F + 61 3 9 9244 5198 E mibt@de eakin.edu.au u W mibt.vic c.edu.au
Melb bourne Institut of Business and Technolo te s ogy Pty Ltd (M MIBT) CRIC COS Provider c codes: MIBT 01590J, Deak in 00113B 0
CONTENTS
A Note from your Unit Co-ordinator .................................................................... 3 Contact details ......................................................................................................... 3 Unit overview ........................................................................................................... 3 Learning Objectives ................................................................................................ 3 Content and Topics Covered ................................................................................. 4 Learning Approach and Activities ........................................................................ 5 MIBT Transitional Attributes ................................................................................. 5 Prescribed texts ....................................................................................................... 5 Recommended Reading ......................................................................................... 5 Deakin University Library ...................................................................................... 6 Assessment .............................................................................................................. 6 Missed Classes ......................................................................................................... 6 Assessment reviews / appeals
Un Code nit e: Un Nam nit me: ourse: Co
MMK277 Marketing Manag g gement of merce Diploma o Comm of a ommunic cation Diploma o Media and Co of gement Diploma o Manag
For more infor rmation con ntact MIBT: : T + 61 3 9 9244 5197 F + 61 3 9 9244 5198 E mibt@de eakin.edu.au u W mibt.vic c.edu.au
Melb bourne Institut of Business and Technolo te s ogy Pty Ltd (M MIBT) CRIC COS Provider c codes: MIBT 01590J, Deak in 00113B 0
CONTENTS
A Note from your Unit Co-ordinator .................................................................... 3 Contact details ......................................................................................................... 3 Unit overview ........................................................................................................... 3 Learning Objectives ................................................................................................ 3 Content and Topics Covered ................................................................................. 4 Learning Approach and Activities ........................................................................ 5 MIBT Transitional Attributes ................................................................................. 5 Prescribed texts ....................................................................................................... 5 Recommended Reading ......................................................................................... 5 Deakin University Library ...................................................................................... 6 Assessment .............................................................................................................. 6 Missed Classes ......................................................................................................... 6 Assessment reviews / appeals