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MN5506 People Mgr Assingment 2

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MN5506 People Mgr Assingment 2
Brunel University

MSc Engineering Management

Module Title: MN5506 Managing People & Organisations

Module Tutor: Mr Colin McEwen

Assignment Title: Assignment 2 – Innovation Management

Word Limit: 3000 Words

Student Number: 0931494Index

Part 1 – Value Creation 3
Part 2 – Managerial Planning and Goals 5
Part 3 – Innovation Management 7
Part 4 – Strategic Leadership 9
Part 5 - References 11
Part 6 – Appendices 12
Assignment/Coursework Proforma 12

Part 1 – Value Creation

Below in table 1 is a comparison of a number of wearable smart watches that are available from a number of manufactures and details of key features.

Wearable Technology – The SMART Watch

Manufacturer & Name
Key Features
Advantages Over Competitors
Target Customer
Apple Watch
IPhone on the wrist
Touchscreen display
Digital crown
Main focus on apps
Third party apps
Built in HRM
Only watch compatible with Apple products
Avid Apple fans
Motorola Moto 360
Google’s Android wear software
First Android with round 1.5in screen
Google’s latest software
Connect to Android tablets & phones via Bluetooth
Notifications, apps, mail, texts on screen
Built in HRM
Accelerometer for fitness tracking
Simple interface
Some functions can be controlled by voice
Google Now for boarding cards and bus stop timetables
Direction from Google maps.
Best looking
Most comfortable

Simple to use, less tech people
Voice recognition for partially sighted
LG G Watch
Google’s latest software
Connect to Android tablets & phones via Bluetooth
Square screen
Waterproof
Accelerometer
Waterproof
Outdoor enthusiast due to being waterproof
Samsung Gear Live
Google’s latest software
Connect to Android tablets & phones via Bluetooth
Square screen
Waterproof
HRM
Accelerometer
Comfortable fit
Waterproof
HRM

Outdoor enthusiast due to being waterproof
HRM
Sony Smart Watch 3
Google’s latest software
Connect to Android tablets & phones via Bluetooth
Square screen
Waterproof
HRM
GPS
Built in GPS
Runners

Samsung Gear S
Google’s latest


References: Grant. (2008). http://www.royalmint.com/aboutus/our-vision. (n.d.). http://www.techradar.com/news/world-of-tech/best-smart-watches-what-s-the-best-wearable-tech-for-you--1154074. (n.d.). Marcic, D. &. (2008). Porter. (1980). Part 6 – Appendices Assignment/Coursework Proforma
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