Mnc Using Social Media
Definition
The term social media define the attribution to the fact that it relates to the technology and platform to allow interactive web’s creation, collaboration and exchange of comments of the participants and public. Social media in today’s context changes the way of communicating between many users: business executives, individuals, as well as the public. Facebook, Twitter, Blogs and Youtube are examples of various user-driven (inbound marketing) channels that are widely used presently.
Define a Multinational Corporation
A multinational Corporation is an enterprise company (sometimes referred as transnational corporation) that operate in several countries but managed from (home) country. Such companies have offices or factories in everywhere and usually have centralized head office where global management are held. Example of MNC companies: Coca-Cola, Wal-Mart, Apple and Tata Group.
Introduction of Facebook
Facebook is the world largest social media network service that launched in February 2004 exclusively for Harvard students. Due to the overwhelming demand, Facebook founder – Zuckerberg expand and build his facebook web within months. In the year 2011, Facebook announced an astonishing numbers of over 845 million users log into facebook every month and is one of the most trafficked websites in US and the growth has been impressive.
MNC benefits of using Social Media
Having mention about Facebook as a social media network, in MNC, people unknowingly used social media to connect to outside world eg: advertisement, newspaper (outbound marketing) and online social media platform (inbound marketing). Tata Docomo – conglomerate companies of Tata group is my choice where the MNC is highly influencing companies using social media today. Tata Docomo at first wasn’t very keen investing this social media marketing but later, they planned and implement a strategy that benefits them. Today, Tata almost uses every major social media platform out there to attract new
The term social media define the attribution to the fact that it relates to the technology and platform to allow interactive web’s creation, collaboration and exchange of comments of the participants and public. Social media in today’s context changes the way of communicating between many users: business executives, individuals, as well as the public. Facebook, Twitter, Blogs and Youtube are examples of various user-driven (inbound marketing) channels that are widely used presently.
Define a Multinational Corporation
A multinational Corporation is an enterprise company (sometimes referred as transnational corporation) that operate in several countries but managed from (home) country. Such companies have offices or factories in everywhere and usually have centralized head office where global management are held. Example of MNC companies: Coca-Cola, Wal-Mart, Apple and Tata Group.
Introduction of Facebook
Facebook is the world largest social media network service that launched in February 2004 exclusively for Harvard students. Due to the overwhelming demand, Facebook founder – Zuckerberg expand and build his facebook web within months. In the year 2011, Facebook announced an astonishing numbers of over 845 million users log into facebook every month and is one of the most trafficked websites in US and the growth has been impressive.
MNC benefits of using Social Media
Having mention about Facebook as a social media network, in MNC, people unknowingly used social media to connect to outside world eg: advertisement, newspaper (outbound marketing) and online social media platform (inbound marketing). Tata Docomo – conglomerate companies of Tata group is my choice where the MNC is highly influencing companies using social media today. Tata Docomo at first wasn’t very keen investing this social media marketing but later, they planned and implement a strategy that benefits them. Today, Tata almost uses every major social media platform out there to attract new
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