L’Oreal Group is the world 's largest cosmetics and beauty company and is headquartered in the Paris.
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Multinational companies
MNCs are such companies or institutions that meet out the services and the productions to many countries and there institutions. They serve the customers and the institution best and simultaneously the magnetic chemistry between the country and the foreign MNCs has shown some fruitful results.
Introduction The L’Oreal Group is the world 's largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy, Hauts-de-Seine, France. L’Oreal has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care. L 'Oréal is active in the dermatological and pharmaceutical fields. L’Oreal is also the top nanotechnology patent-holder in the United States. L’Oreal is a listed company, but the founder 's daughter Liliane Bettencourt and the Swiss food company Nestlé each control over a quarter of the shares and voting rights.
The company 's international brands include: Anais Anais, ARTec, BioMedic, Biotherm, Cacharel, Dermablend, Drakkar Noir, Garnier, Giorgio Armani Parfums and Cosmetics, Kerastase, Kiehl 's Since 1851, La Roche-Posay, Lanc¥me, L 'Oreal Paris, L 'Oreal Professionnel, L 'Oreal Technique, Matrix, Maybelline New York, Paloma Picasso, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Shu Uemura, SkinCeuticals, SoftSheen-Carson, Vichy, Viktor&Rolf The company was originally founded in 1953 as Cosmair, Inc as the exclusive U.S. licensee of the L 'Oreal Group. In 1972, L 'Oreal unveiled the first TV ads for the "I 'm Worth It" campaign for Preference haircolor which would help boost sales. The company 's acquisitions have led
Bibliography: * www.fundinguniverse.com * www.mdi-marquity.com * www.loreal.co.in * universitychallenges.com * www.globalrecruitingroundtable.com