Preview

Mobile Business Applications

Satisfactory Essays
Open Document
Open Document
515 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mobile Business Applications
MSBA 5200-01 FALL 2011 | Summary of CRM and MBA | Dr. Frank Lee21st Sept, 2011 |

Rajiv Poudel

Summary of Mobile Business Applications.

In the chapter, it is indicated that a lot of organization and people depends on mobile technologies to do their task and in order to do so; mobile app is very much used and is very helpful. Mobile entertainment such as email, games and music have led the market and already have generated billions of money. There are a lot of consumer oriented mobile applications registered but still the adoption of the mobile business applications is very slower because of the lot of technical and managerial problems. Mobile business applications are classified as vertical and horizontal target group. Vertical targets are the service engineers or sales representatives which is lot narrower than the horizontal targets which focuses a lot of different users to improve the communication.

There are a lot of advantages of using the mobile business applications such as flexibility and dissemination and also mobility which allows business to conduct from anywhere and any point of time. Mobile business applications also helped organization to improve operational efficiency and flexibility. It is difficult to measure the direct impact of the mobile business applications but the stats shows that there have been improvements in the various kind of organization using mobile business applications.

There are a lot of factors which contribute to the growth of mobile business applications such as the mobile devices which supports the use of internets and also the personal digital assistants which are gaining a lot of popularity all over the world. “The traditional methods of wired communication, which have a limited reach and range, are no longer suitable for the fast-paced business environment.” But the growth of mobile technology has been really slow in spite of mobile technology has such a huge potential and benefits. The reason behind the

You May Also Find These Documents Helpful

  • Best Essays

    There are thousands of applications that have been developed for mobile devices which perform a myriad of tasks and processes. In the beginning most of these applications were games. Businesses later joined the mobile revolution and developed their own business based applications to run on these mobile devices. Many mobile business applications can now streamline business processes, reduce operational processing times and provide better customer service. The mobile revolution has forced many industries to reengineer their business processes…

    • 3576 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Level 3 Business

    • 1150 Words
    • 5 Pages

    * Use of related mobile technology by business organisations: WiFi; Bluetooth®; 3G phones; PDAs; smartphones; Voice Over internet Protocol (VoIP)…

    • 1150 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    The growing number of mobile user base, availability of sophisticated smart phones, improved telecommunication infrastructure and fast adoption of mobile technology by employees/consumers [35% of the employees globally are estimated to be mobile by 2013 (Satagopan and Mathai 2011)] all these factors together are setting up a stage for growth in EM adaption in near future [“EM market is expected to grow from $67.21 billion in 2011 to$181.39 Billion by 2017 with a CAGR of 15.17%” (MarketsandMarkets 2012)]. The CoIT (consumerzation on IT) has opened the door to the possibility of using the consumer mobile technology for enterprise purpose and the benefits of EM to an organization are tremendous. The most important benefits of effective EM strategy to any organization are;…

    • 1917 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Competition is high when it comes to mobile applications and sites. If there is a scarcity of experienced staff to develop, this can become a threat to the business. Customers also, for the most part are very fickle, and there are a lot of factors that play into a person’s loyalty to a brand, let alone more factors when dealing with ease of use of a business’s site or application.…

    • 494 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    With the development of technology, we may confront the fact that mobility in business environment is becoming a more and more crucial element to determine the position of a corporation and its long-term profitability. Enhancing the use of mobile devices to improve the organization’s productivity comes to be the top priority of a business entity’s agenda, at the same time, security and risk concerns cannot be ignored.…

    • 5231 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    This paper explains the profile of the target market for the Blackberry smart phone. After conducting secondary research on Research In Motion’s Blackberry smartphone and the target market, questions are answered about who, what and why this target is chosen. The importance of selecting a target market is discussed. The target market is identified, including interests, personality and other psychographic traits. The resources used to determine the target market are outlined.…

    • 2389 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Apple_iphone_analysis

    • 6885 Words
    • 28 Pages

    The convergence of mobile telephony, Internet services, and personal computing devices is resulting in the emergence of a “mobile Internet” (Ishii 2004; Funk 2001). The key devices for accessing the mobile Internet -currently dubbed “smartphones” - are powerful new computing devices offering traditional wireless voice service as well as native software applications and, perhaps most importantly, the ability to connect to and run a myriad of Internet-based services including email, geo-location, streaming video, and social networking, while providing a good user experience. The business opportunities presented by this new category have attracted many of the major global information and communications technology (ICT) firms, including firms from the mobile telephony, personal computer, Internet, and personal digital assistant (PDA) industries, into a complex new landscape of competition. For…

    • 6885 Words
    • 28 Pages
    Good Essays
  • Powerful Essays

    Gsm vs Cdma

    • 2331 Words
    • 10 Pages

    It's probably the understatement of the decade to say that cell phones have become the single greatest tool in business. In today’s world the ability to communicate with business associates while on the go is not just an advantage, it’s a necessity. And because of that, the choices people make when choosing their handheld devices matter more than ever.…

    • 2331 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Mobile Application

    • 1512 Words
    • 7 Pages

    In making of “Mobile Application for Group Expenses and Its Deployment”, David Vaura set goals that could help him in making his thesis. This are the following goals: to design a mobile application for group expenses, describe synchronization with a cloud server, open application interface (API) and related cooperation with third-parties, show ways of gathering feedback from users related to the app evolution, evaluate marketing efforts related to the user growth, use measurements of user behaviour for the app improvements, and propose various business models and evaluate their profitability. And the system would be able to: add, edit, and delete members, mark debt as settled, support for multiple currencies and automatic conversion to group currency, more groups and switching between groups, attaching picture of the receipt to the payment, synchronizing user’s groups with multiple users and devices, uneven split, more people can pay one payment, default weights for members.…

    • 1512 Words
    • 7 Pages
    Good Essays
  • Good Essays

    33 Leppäniemi, M., Karjaluoto, H. & Salo, J. (2004) The Success Factors of Mobile Advertising Value Chain. E-Business Review IV: 93-97. Salo, J. & Tähtinen, J. (2005) Retailer Use of Permission-Based Mobile Advertising. In: Clarke, I III and Theresa Flaherty (Eds), Advances in Electronic Marketing, Idea Group Inc., pp. 140-156 Salo, J. & Tähtinen, J. (2006) Special features of mobile advertising and their utilization. In: Encyclopedia of E-Commerce, E-Government and Mobile Commerce, Mehdi Khosrow-Pour (Ed.), Idea Group Inc., 1035-1040. Salo, T. (2006) Mobiilimainonnan erityispiirteet ja niiden hyödyntäminen. Oulun seudun ammattikorkeakoulun opinnäytetyö. [B.Sc. thesis]. Still, J. (2006) Conditions Influencing Knowledge Creation in the Early Stages of Research Networks. In: Frontiers of e-Business Research 2005, Conference proceedings of eBRF 2005, pp. 380-395. Takkula, T. & Tähtinen, J. (2006a) Mobile Advertising in Business-to-Business Communications. Conference proceedings of the 11th Conference on Corporate and Mobile Advertising, Ljubljana, Slovenia, 104-111. Takkula, T. & Tähtinen, J. (2006b) The Role of Mobile Adcommunication in Business to Business Marketing, Conference Proceedings of the 22nd IMP Conference (CD), Milan, Italy. Tähtinen, J. (2006) Mobile Advertising or Mobile Marketing. A Need for a New Concept? In: Frontiers of e-Business Research 2005, Conference proceedings of eBRF 2005, pp. 152-164. Tähtinen, J. & Salo, J. (2004) Special features of Mobile Advertising and their Utilization. Proceedings of the 33rd EMAC Conference (CD), Murcia. Spain. Ulkuniemi, P., Heikkinen, M., Komulainen, H. & Tähtinen, J. (2006) Challenges in Buying Technology Intensive Business Services. Conference Proceedings of the 22nd IMP Conference (CD), Milan, Italy.…

    • 10627 Words
    • 43 Pages
    Good Essays
  • Powerful Essays

    An in-depth research is undertaken to obtain necessary data to learn most about the Mobile Commerce. Secondary sources of data such as the books, magazines, journals etc. are used. Also various company case studies were analyzed.…

    • 1685 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Mobile Based Application

    • 4083 Words
    • 17 Pages

    Abstract Since September 2005, the Ethiopian Languages Research Center of Addis Ababa University has been engaged in a project called "The Annotation of Amharic News Documents". The project was meant to tag manually each Amharic word in its context with the most appropriate parts-of-speech.…

    • 4083 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    M-Commerce Application

    • 2083 Words
    • 9 Pages

    There has been a tremendous growth in use of mobile devices now a days. As a result we see increased development efforts in commercial application development in order to leverage the business through mobile devices in place of desktop PCs (Scupola 2012). Once such area of evolution is of e-commerce having application in mobile commerce (M-Commerce).…

    • 2083 Words
    • 9 Pages
    Good Essays
  • Good Essays

    The Better Smart Phone

    • 657 Words
    • 3 Pages

    Findings: The latest two very competitive smartphones that are in the market are Samsung galaxy S5 and HTC one M8. “Apps aimed at small business owners allow them to pay bills, update websites, market their companies, reach out to customers and keep in touch with employees from anywhere.” (Pisani). This shows how a smartphone application helps the business owner with mostly everything important to run the business and become successful.…

    • 657 Words
    • 3 Pages
    Good Essays
  • Good Essays

    mobile application

    • 822 Words
    • 4 Pages

    The rapid growth of Web 2.0 introduced a number of new design patterns and architectural styles in web development. One of the notable techniques involves the mashing up of information from existing services to deliver value-added new services. This process effectively includes the drawing of content from several sources in order to create a new content or service. The resulting web page is finally referred to as mashup of the existing content. While mashup services bring flexibility and speed in delivering new valuable services to consumers, the legal implications of this technology are significant.…

    • 822 Words
    • 4 Pages
    Good Essays