Mobile Commerce: Literature Review

Mobile Commerce: Literature Review

Dr. Sudha Singh
( Associate Professor, PG Department of Computer Science and Engineering, BCET, Durgapur.)

The m-commerce (MC) is an evolving, dynamic, unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay, 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan, 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce is used to describe transactions that take place on-line where the buyer and seller are remote from each other (Andrews, 2001). M-commerce definition is similar to e-commerce, but the term is usually applied to the emerging transaction activity in mobile network. However, MC is not an extension of e-commerce and has a different infrastructure, equipment, and application than e-commerce (EC). The key differences between MC and EC are the technology they use, the nature of service they provide, and the business model they represent (Zhang, 2003). MC presents a cost effective and efficient way to provide seamless end-to-end connectivity and ubiquitous access in a market where demands on mobile Internet have grown rapidly (Mobilocity, 2000). M-commerce predicted to generate billions of dollars in revenue in upcoming years (Dholakia, 2003). There are similarities between EC and MC. M-commerce and e-commerce are similar in that both are an economy systems where firms and consumers are aided by computers and networking technologies that enable a new market (Clarke, 2002). Mobile implies portability and refers to devices that can communicate, transact and inform by use of voice, text, data, and video (Gribbins, 2003). These communication devices include smart phone, PDA, laptop, GPS and mobile payment (m-payment) systems. Trading, banking, shopping, bill payments, and other services are examples of these applications that consumers can use their mobile devices, from anywhere or

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