Mobile Phone and Nokia

Module
Corporate Strategy

Assessors Marie Kerr, Dr David Pollard

Report Title
Critically examine the rationale of the recently announced Nokia and Microsoft strategic partnership

Presentation Deadline
13 April 2011

Student Name
Gul Aliskan
Hammad Hafeez
Ufuk Can Cindioglu
Umer Zia
Zhenhua Ma

Contents
1. Introduction-----------------------------------------------------------------------------------------------------3
2. Market analysis -----------------------------------------------------------------------------------------------4
3. Financial Performance----------------------------------------------------------------------------------------6
4. Needs of Partnership-----------------------------------------------------------------------------------------6
5. Nokia and Microsoft on board------------------------------------------------------------------------------8
6. Benefits of Partnership--------------------------------------------------------------------------------------8
7. Swot Analysis for Nokia and Microsoft------------------------------------------------------------------10
8. Risk of Partnership-------------------------------------------------------------------------------------------13
9. Ansoff matrix for Nokia and Microsoft-------------------------------------------------------------------14
10.Conclusion----------------------------------------------------------------------------------------------------15
11. Bibliography--------------------------------------------------------------------------------------------------16

1. Introduction
The topic of our report is critically examining the rationale of the recently announced Nokia and Microsoft strategic partnership. Now here rationale means to define the basic and fundamental reasons that why did Nokia and Microsoft decided to take each other’s hand and move towards future. In this report we have tried to cover every aspect of this recent partnership. We

Bibliography: Asymco (2011) [Internet] Available from: <http://www.asymco.com/> [Accessed on 25/03/2011]. BBC (2011) [Internet] Available from:<http://www.bbc.co.uk/news/business-12427680> [Accessed on 10/04/2011]. BBC (2011) Nokia and Microsoft form partnership. [Internet] Available from: <http://www.bbc.co.uk/news/business-12427680> [Accessed on 25/03/2011]. Economist (2011) Nokia at the crossroads. [Internet] Available from: <http://www.economist.com/node> [Accessed on 25/03/2011]. Economist (2011) Nokia falls into the arms of Microsoft. [Internet] Available from: <http://www.economist.com/node> [Accessed on 25/03/2011]. Free SWOT (2010) Nokia Swot Analysis. [Internet] Available from: <http://www.freeswotanalysis.com/telecommunication-companies-swot-analysis/9-nokia-swot-analysis.html> [Accessed on 10/04/2011]. Guardian (2011) Visualising the smartphone market change: Android leaps, Nokia wobbles. [Internet] Available from: <http://www.guardian.co.uk/technology/blog/2010/nov/10/smartphone-market-growth-gartner-q3-2010> [Accessed on 10/04/2011]. Jim Dalrymple (2011) Apple doubles its iPhone market share. [Internet] Available from: <http://news.cnet.com/8301-13579_3-10245339-37.html> [Accessed on 10/04/2011]. NB (2011) Nokia has 42.4% smartphone market share in Q3 2008. [Internet] Available from:<http://www.zdnet.com/blog/itfacts/nokia-has-424-smartphone-market-share-in-q3-2008/15281> [Accessed on 10/04/2011]. Nokia (2011) Nokia financial report 2010. [Internet]. Available from: <http://www.nokia.com/about-nokia/financials> [Accessed on 12/04/2011 Paul Lamkin (2011) Nokia and Microsoft partnership: Industry reaction Philip Elmer-DeWitt (2008) iPhone grabs 30% of U.S. smartphone market. [Internet] Available from: <http://tech.fortune.cnn.com/2008/12/02> [Accessed on 12/04/2011]. Richard Wray (2011) Microsoft takes on Apple with new moves in mobile phone market. [Internet] Available from: <http://www.guardian.co.uk/business/2009/feb/16/microsoft-mobile-phone-applications> [Accessed on 12/04/2011]. Tim Weber (2011) Microsoft launches Windows Phone 7 smartphones. [Internet] Available from: <http://www.bbc.co.uk/news/business-11515879> [Accessed on 09/04/2011].