Mobile Phone Multimedia Services

FACULTY OF ECONOMICS AND BUSINESS ADMISTRATION, UNIVERSITY OF OULU WORKING PAPERS
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Kaisa Koskela, Teea Palo (Editors)

CONSUMER BEHAVIOR AND VALUE CREATING NETWORKS IN MULTIMEDIA MOBILE SERVICES − RESULTS OF ROTUAARI PROJECT

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OULU 2007

Timo Koivumäki Jaana Tähtinen Kaisa Koskela (editor) Teea Palo (editor) Taloustieteiden tiedekunta Oulun yliopisto Department of Economics and Business Administration University of Oulu Osoite: Address: Puhelin: Phone: PL 4600 90401 Oulu, Finland [phone] Koivumäki [phone] Tähtinen [phone] Timo.Koivumä[e-mail] [e-mail]

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ISBN 978-951-42-8581-3 ISSN 1459-8418 ISBN 978-951-42-8582-0 ELEKTRONINEN VERSIO Oulu University Press August 2007

Timo Koivumäki, Dr. (Bus.Admin. ) Jaana Tähtinen, Dr. (Bus. Admin. )

University of Oulu, Department of Marketing

Consumer Behavior and Value Creating Networks in Multimedia Mobile Services − Results of Rotuaari Project

Abstract

This paper reports the main findings of the research conducted in the Department of Marketing during Rotuaari –research project. Rotuaari was a three –year (2003-2006) multidisciplinary research project, which focused on the development and testing of technologies and business models for mobile multimedia services of the future. Key components included service and testing environments, wireless technologies, new kinds of value chains and numerous field trials. The actual research in this project was divided into so-called work packages (WP), in which mobile multimedia services were approached from several intercomplementary perspectives. The work packages of the Department of Marketing focused on the value creating networks and consumer behavior.

Key words: Mobile

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