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Mobile Vas Growth in India
Mobile Value Added Services (MVAS) A vehicle to usher in inclusive growth and bridge the digital divide

January 2011 www.deloitte.com/in

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Contents

Message from Chairman, TRAI Message from President, ASSOCHAM Message from Secretary General, ASSOCHAM Message from Deloitte Objective & Methodology Executive Summary Introduction What is MVAS? What is Utility MVAS? Key categories in Utility MVAS A Framework for Utility MVAS Drivers for Utility MVAS Categories in focus Category 1 : M-Commerce Category 2 : M-Education Category 3 : M-Health Category 4 : M-Governance Current state of Utility MVAS in India Utility MVAS: Challenges Utility MVAS: Potential solutions Utility MVAS: Suggested implementation approach Acknowledgements Notes Authors

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Mobile Value Added Services (MVAS) - A vehicle to usher in inclusive growth and bridge the digital divide

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Message from Chairman, TRAI

I would like to compliment the ASSOCHAM for bringing out a Study Report on Mobile Value Added Services – A Vehicle to Usher in Inclusive Growth and Bridge the Digital Divide in India. Mobile Value Added Services (MVAS) have assumed significant importance in recent times due to the rapid growth in wireless subscriber base. They have enhanced the utility of mobile phone as a powerful medium to deliver information viz., News, Entertainment, Advertisement, Music, Games, Commerce, Education and Health. Simultaneously, they help the service

providers in generating new revenue streams as also the consumers in receiving the benefits of personalised applications. I am sure that the analysis and inputs given by the ASSOCHAM in the Study Report will be useful in framing suitable policies with regard to MVAS.

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Message from President, ASSOCHAM
The biggest challenge confronting our corporate and our country perhaps is maintaining sustainability- economic, social and environmental, in ways that contributes to
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