Mobilink Jazz
NUST BUSINESS SCHOOL
PRINCIPLES OF MARKETING
Group Members
Faiza Saeed
Habiba Shahid
Shaima Awan
Zeest Mehmood
Zawwar Husain Naqvi
Submitted to
Ma’am Zeenat Jabbar
Dated: 26th January, 2009
ACKNOWLEDGEMENTS
We thank Almighty Allah who helped us in the completion of this project. Apart from Him, we would like to thank Mr. Raja Faheem Saeed, Mr. Faisal Rasheed and Ms. Rabia Gull who helped us in this project. We would also like to thank Mr.Faisal Wajid (procurement and contract executive) who provided us information about Mobilink Jazz. Last but not the least, we would like to thank our Principles of Marketing Instructor, Ma’am Zeenat Jabbar, who gave us an opportunity to make this project and learn a lot about marketing.
EXECUTIVE SUMMARY
The project in your hands follows a marketing plan in which Mobilink Jazz is discussed. The plan is simple yet with changes to Mobilink Jazz’s marketing plan. The document holds the market segmentation for this telecom service provider. Along with that it discusses the main four P’s of Maketing and future plans for each of them. Before all the above mentioned, however, we’ve discussed the telecommunication industry in detil and have carried out an analysis of the sector. In the ending we have the budgeting of the marketing end of Jazz. Hope you like the effort we’ve put into it.
Happy Reading!
TABLE OF CONTENTS
Table of Contents
Introduction5
Industry Analysis8
PEST, BCG, Porter’s 5 Forces, Positioning Map11
The 4 P’s16
Marketing Budgeting33
The New Package35
Introduction
Mobilink GSM (PMCL), a subsidiary of Orascom Telecom is the market leader in providing state-of-the-art communications solutions in Pakistan.
Orascom Telecom Holding S.A.E (OTH), the parent company based in Egypt was established in 1998, and has grown to become the largest and most diversified GSM network operator in the Middle East, Africa, and
PRINCIPLES OF MARKETING
Group Members
Faiza Saeed
Habiba Shahid
Shaima Awan
Zeest Mehmood
Zawwar Husain Naqvi
Submitted to
Ma’am Zeenat Jabbar
Dated: 26th January, 2009
ACKNOWLEDGEMENTS
We thank Almighty Allah who helped us in the completion of this project. Apart from Him, we would like to thank Mr. Raja Faheem Saeed, Mr. Faisal Rasheed and Ms. Rabia Gull who helped us in this project. We would also like to thank Mr.Faisal Wajid (procurement and contract executive) who provided us information about Mobilink Jazz. Last but not the least, we would like to thank our Principles of Marketing Instructor, Ma’am Zeenat Jabbar, who gave us an opportunity to make this project and learn a lot about marketing.
EXECUTIVE SUMMARY
The project in your hands follows a marketing plan in which Mobilink Jazz is discussed. The plan is simple yet with changes to Mobilink Jazz’s marketing plan. The document holds the market segmentation for this telecom service provider. Along with that it discusses the main four P’s of Maketing and future plans for each of them. Before all the above mentioned, however, we’ve discussed the telecommunication industry in detil and have carried out an analysis of the sector. In the ending we have the budgeting of the marketing end of Jazz. Hope you like the effort we’ve put into it.
Happy Reading!
TABLE OF CONTENTS
Table of Contents
Introduction5
Industry Analysis8
PEST, BCG, Porter’s 5 Forces, Positioning Map11
The 4 P’s16
Marketing Budgeting33
The New Package35
Introduction
Mobilink GSM (PMCL), a subsidiary of Orascom Telecom is the market leader in providing state-of-the-art communications solutions in Pakistan.
Orascom Telecom Holding S.A.E (OTH), the parent company based in Egypt was established in 1998, and has grown to become the largest and most diversified GSM network operator in the Middle East, Africa, and