Mobitel - PressReleases
1. Introduction
About the Assignment
This is the written assignment about marketing aspects of a company. Therefore our group decides to go with Sri Lanka Telecom Mobitel (mobile service partner) company.
This report indicates the colligation between Mobitel and the Marketing Management subject. Basically we try to illustrate Mobitel’s marketing strategies, marketing mix, how they segmented the products etc.
Under here we are going to firstly focus on the Products of the SLT Company and what are the products we are going to focus on.
And then about how the company developed over the year as well as their achievements in a brief manner.
After that we are going to talk about the company marketing strategy and other relevant areas for that.
The main focus on this report is to identify how the theoretical parts of fundamental of marketing can be applied to a real practical scenario.
Under those theoretical parts we are going to talk about
Segmentation
Targeting
Positioning
Marketing mix
Marketing strategy
2. Products and brands of Sri Lanka Telecom
Sri Lanka Telecom portfolio mainly consist of 6 different products. Those different cover all the areas of social and cooperate sector when it comes to Tele communication.
2.1 Megaline SLT Megaline connections (wireline telephone connections) are existing in three different packages, depending on customer requirement and range from Voice only package to Voice + Broadband or PeoTV to Voice+Broadband+PeoTV.
2.2 Broadband Developing internet usage across the country whilst expanding Sri Lanka’s broadband capacity, SLT Broadband introduced up to 4 times faster internet speeds, taking the speeds up to as much as 16 Mbps. SLT is once again transforming Internet usage across the country, by unveiling a significant improvement to the SLT Broadband user experience.
2.3 Peo TV
SLT PEO TV gives the platform to enjoy the best of
About the Assignment
This is the written assignment about marketing aspects of a company. Therefore our group decides to go with Sri Lanka Telecom Mobitel (mobile service partner) company.
This report indicates the colligation between Mobitel and the Marketing Management subject. Basically we try to illustrate Mobitel’s marketing strategies, marketing mix, how they segmented the products etc.
Under here we are going to firstly focus on the Products of the SLT Company and what are the products we are going to focus on.
And then about how the company developed over the year as well as their achievements in a brief manner.
After that we are going to talk about the company marketing strategy and other relevant areas for that.
The main focus on this report is to identify how the theoretical parts of fundamental of marketing can be applied to a real practical scenario.
Under those theoretical parts we are going to talk about
Segmentation
Targeting
Positioning
Marketing mix
Marketing strategy
2. Products and brands of Sri Lanka Telecom
Sri Lanka Telecom portfolio mainly consist of 6 different products. Those different cover all the areas of social and cooperate sector when it comes to Tele communication.
2.1 Megaline SLT Megaline connections (wireline telephone connections) are existing in three different packages, depending on customer requirement and range from Voice only package to Voice + Broadband or PeoTV to Voice+Broadband+PeoTV.
2.2 Broadband Developing internet usage across the country whilst expanding Sri Lanka’s broadband capacity, SLT Broadband introduced up to 4 times faster internet speeds, taking the speeds up to as much as 16 Mbps. SLT is once again transforming Internet usage across the country, by unveiling a significant improvement to the SLT Broadband user experience.
2.3 Peo TV
SLT PEO TV gives the platform to enjoy the best of