Modern Education
Strategic Management and Decision Making
Table of Contents
Company Background 3
Company Structure 3
Company Milestone 4
Mission and Vision 5
Company Policies 6
Company Strategies in Local and International Market 6
Advantage & Limitation while Expanding into the International Market 10
Company Disadvantages 11
Overcoming the Obstacles 12
Recommendations 12
Conclusion 13
Company Background
Modern Education Group Limited (“MEG”) is one of the leading brands providing chained educational services in Hong Kong’s private education sector provides and the only company listed on the main board of Hong Kong Stock Exchange in tuition industry since 2011. Express Education was the first operating company established offering private tuition services. MEG provides not only its initiative business in primary and secondary tutoring services, and secondary day school education, but also English language training, test preparation courses, overseas studies consultation services and other programmes in cooperation with overseas universities for the past 17 years.1
Company Structure
MEG consists of Modern Group, Modern College, Modern Bachelor Education, New Era Bachelor Education Centre, Modern English and Modern Oversees Studies brands under its umbrella. Modern Education, the secondary tutoring services, being the major income driver of the organization, provides supplementary education services in its very many “ME Centre”.
Company Milestone
1997 - Modern Education, founded by Mr. Ng Kam Lun (known as Ken Sir in his career in the tutoring industry since 1989) was established.
2003 - They established a private secondary day school, Modern College, now one of the largest private secondary schools in Hong Kong.
2008 - They founded the English language training centre, a learning centre dedicated to their English language test preparation courses and vocational English training courses.
It became one of the provide education
Table of Contents
Company Background 3
Company Structure 3
Company Milestone 4
Mission and Vision 5
Company Policies 6
Company Strategies in Local and International Market 6
Advantage & Limitation while Expanding into the International Market 10
Company Disadvantages 11
Overcoming the Obstacles 12
Recommendations 12
Conclusion 13
Company Background
Modern Education Group Limited (“MEG”) is one of the leading brands providing chained educational services in Hong Kong’s private education sector provides and the only company listed on the main board of Hong Kong Stock Exchange in tuition industry since 2011. Express Education was the first operating company established offering private tuition services. MEG provides not only its initiative business in primary and secondary tutoring services, and secondary day school education, but also English language training, test preparation courses, overseas studies consultation services and other programmes in cooperation with overseas universities for the past 17 years.1
Company Structure
MEG consists of Modern Group, Modern College, Modern Bachelor Education, New Era Bachelor Education Centre, Modern English and Modern Oversees Studies brands under its umbrella. Modern Education, the secondary tutoring services, being the major income driver of the organization, provides supplementary education services in its very many “ME Centre”.
Company Milestone
1997 - Modern Education, founded by Mr. Ng Kam Lun (known as Ken Sir in his career in the tutoring industry since 1989) was established.
2003 - They established a private secondary day school, Modern College, now one of the largest private secondary schools in Hong Kong.
2008 - They founded the English language training centre, a learning centre dedicated to their English language test preparation courses and vocational English training courses.
It became one of the provide education