Modern Retail in India - Apparel and Accessories
Field Project – Quarter 1
MS 505 – Marketing Management 1
Retail - Apparel and Accessories
Table of Contents
1. DESCRIPTION .................................................................................................................................. 3 1.1 GENERAL ........................................................................................................................................ 3 1.2 RETAIL IN INDIA - STATS ................................................................................................................. 3 1.3 ADVENT OF MODERN RETAIL IN INDIA............................................................................................. 3 1.4 DIFFERENT FORMS OF RETAILING .................................................................................................... 4 1.5 CLASSIFICATION OF INDIAN RETAIL SECTOR .................................................................................... 4 1.6 EFFECT OF RECESSION ..................................................................................................................... 5 1.7 CHALLENGES FOR MODERN RETAILERS ........................................................................................... 5 2. MAJOR MODERN RETAILERS IN INDIA .................................................................................... 6 3. CONSUMER BASE............................................................................................................................ 7 3.1 THE INDIAN CONSUMER .................................................................................................................. 7 3.2 THE INDIAN MALE CONSUMER ........................................................................................................ 7 3.3 THE INDIAN FEMALE CONSUMER ..................................................................................................... 7 3.4 GROWTH FACTORS OF CONSUMER DEMAND
MS 505 – Marketing Management 1
Retail - Apparel and Accessories
Table of Contents
1. DESCRIPTION .................................................................................................................................. 3 1.1 GENERAL ........................................................................................................................................ 3 1.2 RETAIL IN INDIA - STATS ................................................................................................................. 3 1.3 ADVENT OF MODERN RETAIL IN INDIA............................................................................................. 3 1.4 DIFFERENT FORMS OF RETAILING .................................................................................................... 4 1.5 CLASSIFICATION OF INDIAN RETAIL SECTOR .................................................................................... 4 1.6 EFFECT OF RECESSION ..................................................................................................................... 5 1.7 CHALLENGES FOR MODERN RETAILERS ........................................................................................... 5 2. MAJOR MODERN RETAILERS IN INDIA .................................................................................... 6 3. CONSUMER BASE............................................................................................................................ 7 3.1 THE INDIAN CONSUMER .................................................................................................................. 7 3.2 THE INDIAN MALE CONSUMER ........................................................................................................ 7 3.3 THE INDIAN FEMALE CONSUMER ..................................................................................................... 7 3.4 GROWTH FACTORS OF CONSUMER DEMAND