Modernism in Paul Rand
Modernism in Paul Rand
Topic 1
Fabrizia Corsi
Critical and Cultural Studies
Dawn Correia (23rd April 2013)
‘Modernism’ is derived from ‘modo’, a Latin word which means “just now”( Philosophy Basics. n.d.). Modernism, in its broad explanation includes the different movements related to art in the Europe, initiating from the end of the 19th century till the beginning of 20th century (Design History Mashup, Philip S. , 2008). These latest European movements developed to reject the conventional arts of the previous times. The public, who showed initial controversy to the new ideas, gradually acknowledged them. A major portion of these European movements and the public and political protests were inter-related. This movement then reached America in the 1930s and the art experienced new horizons by the designer hands of Paul Rand.
Modernism was met with opposition when the European immigrants brought it to the US. But it came to be integrated and accepted slowly at first and by the 1940s it was blooming. The spread of Modernism is different from the European movement as it was developed and structured in an informal, but intuitive way. It provided more ground for self-expressions of the individual designers (Drew & Sternberger, 2005).
America was under the Great Depression at the end of WW-I. The task of market mobilization required the significant tool of advertisement (Meggs, 2011). Paul Rand was an exceptional and original designer and his work fitted the purpose well. In this period, only illustration based advertising was carried out, which was unrelated to art itself and typography (Conway, 2002). Rand produced the latest influences of Modernism with his inspiration coming from the European designers.
Bauhaus in Germany, was a school, cultural in its origin, and dedicated to teaching arts and crafts in combination with technology. The school was closed in 1933 by the Nazis (Meggs, 2011). Thus, the designers and artists
Topic 1
Fabrizia Corsi
Critical and Cultural Studies
Dawn Correia (23rd April 2013)
‘Modernism’ is derived from ‘modo’, a Latin word which means “just now”( Philosophy Basics. n.d.). Modernism, in its broad explanation includes the different movements related to art in the Europe, initiating from the end of the 19th century till the beginning of 20th century (Design History Mashup, Philip S. , 2008). These latest European movements developed to reject the conventional arts of the previous times. The public, who showed initial controversy to the new ideas, gradually acknowledged them. A major portion of these European movements and the public and political protests were inter-related. This movement then reached America in the 1930s and the art experienced new horizons by the designer hands of Paul Rand.
Modernism was met with opposition when the European immigrants brought it to the US. But it came to be integrated and accepted slowly at first and by the 1940s it was blooming. The spread of Modernism is different from the European movement as it was developed and structured in an informal, but intuitive way. It provided more ground for self-expressions of the individual designers (Drew & Sternberger, 2005).
America was under the Great Depression at the end of WW-I. The task of market mobilization required the significant tool of advertisement (Meggs, 2011). Paul Rand was an exceptional and original designer and his work fitted the purpose well. In this period, only illustration based advertising was carried out, which was unrelated to art itself and typography (Conway, 2002). Rand produced the latest influences of Modernism with his inspiration coming from the European designers.
Bauhaus in Germany, was a school, cultural in its origin, and dedicated to teaching arts and crafts in combination with technology. The school was closed in 1933 by the Nazis (Meggs, 2011). Thus, the designers and artists
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