Modernism, symbolic-interpretive, postmodernism analyzing about McDonald
1- Introduction:
The task of this report is to analyze McDonalds using the modernist analysis tools to describe the organization. McDonalds is a large Multinational fast food franchise originating from USA. McDonald’s main product which they produce is burgers but it now has a wide range of products available for a wider choice of customers. The reason for a wider range of products is due to the fact that it has grown so much to other parts of the world McDonalds has grown to become one of the largest fast food franchises in the world, almost every country in the world has a McDonalds at the moment due to its large spread across other countries it needs to come up with different products to satisfy customers from other countries which have different expectation and needs from another. For example in India it would not be wise to sell a Big Mac there simply because of the people religious belief is not to eat beef and consider at the cow a sacred animal in their society. Therefore McDonalds will have to come up with different products to satisfy the Indian Market. Moreover the way each McDonalds around the world will look and operate similar in many ways but it must also come up with different strategies such as store appearance or longer operating hours in order to make most out of the resources available. We will now extensively discuss the different ways in which McDonalds can be analyzed 2- Modernist analysis: 2.1- Environment:
Modernist theory defines environment lies outside boundary of the organization. It provides the organization with resources and absorbs its products and services. Moreover, it imposes constraints upon and demands adaptation from the organization.
In McDonalds, environment the modernists theory that suitable to the company is Resource Dependence theory. By analyzing the inter organizational network, organization