Preview

Modernized Bus Travel in India: redBus.in Case Study

Good Essays
Open Document
Open Document
801 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Modernized Bus Travel in India: redBus.in Case Study
Phanindra Sama, Founder, redBus.in
Founder : Phanindra Sama.
Co-Founder : Sudhakar
INTRODUCTION: "Bus travel" - the words conjure up a troublesome picture in mind, one that is even more pronounced in the minds of one billion Indians, for whom travel by bus equates to an evil of last resort. Against this populist norm, one young entrepreneur is fervently working to repaint the inconvenient portrait that bus travel has drawn for itself in India. Yourstory caught up with Phanindra Sama, the man behind redBus.in, on how redBus.in is seeking to unsettle rooted cutural beliefs by popularizing bus travel through its innovative business model. “redBus.in seeks to modernize bus travel in India by bringing in the convenience factor - akin to how the airline and rail ticketing industry has evolved in India. redBus.in aggregates bus tickets inventory from hundrerds of bus operators and makes it available online for consumers. Add to this, we distribute our bus inventory to thousands of retailers like travel agents, large retail chains like Sify cyber cafes, post offices, OTAs like MakeMyTrip, Yatra, and mobile VAS providers like OnMobile etc.” Founded in late 2006, redBus.in is a market leader in the industry (a category that it has literally created and organized) with an inventory featuring 500+ bus operators for 5000+ services covering over 15 states in the country. We serve customers from 7 call centers spread across South, West and North India.
Services :
“We work like an agent to bus operators. The bus operator pays us a commission for the seats we sell.”

scale of business
And the commuter response has been more than just merely encouraging. In the past two and a half years redBus.in has been exponentially grown as reflected in their numbers. From a meager amount of Rs 50 lakh of gross bookings in their first financial year-end of Mar 07, redBus.in clocked over Rs 30 crore in gross booking this financial year end. In the meanwhile, redBus.in has gone

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Arriva plc is one of the leading transport services organization in Europe and it also one of the UK's largest bus operators, with over 6,000 vehicles. Arriva bus and coaches is one of Britain's largest bus and coach supply companies, from its base in Cleckheaton, West Yorkshire it buys, sells, rents, leases and finances both new and good quality used buses and coaches for operation throughout the UK. Arriva is also the biggest bus operator in London with over 20% of the capital's bus services, Arriva operates routes in some of the largest UK urban centers- including Glasgow, Liverpool, Manchester, Newcastle, Leeds and Leicester as well as most of the home countries and some of the most remote and rural areas of the UK such as routes in the mountains of Snowdonia, Wales etc…

    • 660 Words
    • 4 Pages
    Satisfactory Essays
  • Best Essays

    In 2005 the system was tested over school students and was expanded in 2006 by implementing it over the entire private busses network, but unfortunately the system couldn’t provide the expected outcome and the bus drivers threaten the government for a boycott because of crashing the ticketing machine very frequently, (Baker, Jordan, Sydney Morning Herald, viewed on 26-sep-09) in addition the project came under strong doubt after ERG request the govt. for another AU$14 Million after spending AU$54 Million. The Government renegotiated over and over again until 2008 when the Vendor gave the deadline for 2010 (Case Study), the Transport minister cancel the contract and called the system a failure.…

    • 2806 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    Bus Policy and Strategy

    • 470 Words
    • 2 Pages

    Some strategies that could be considered corporate, business, or functional are very dangerous and managers who lack creativity may be trapped into considering one of the these following strategies.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    income statement

    • 309 Words
    • 2 Pages

    Yes, Megabus is backed by the full strengths of the second largest transport firm in the UK, Stagecoach Group, which employees 18,000 people there, they are one of the top 250 firms in the UK on the FTSE250. The bus lines also eliminate almost 24,000 car emissions making the company spend less on fuel cost and decrease in the release of carbon dioxide.…

    • 309 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Analysis Of Sanus Vmpl3-B

    • 706 Words
    • 3 Pages

    The Sanus VMPL3-B is definitely a great wall mount due to the fact that it's solid, durable and easy to install. The unit is made of superior quality steel and it features a durable powder-coated black finish. Furthermore, the unit is a dual-purpose wall mount: tilting and low-profile. With tilting brackets the TV is mounted 2.5 inches from the wall, allowing you to easily tilt up or down the wall mount in order to find the best viewing angle. With the low-profile brackets, the TV unit is positioned only 1.25 inches from the wall, so the brackets will be barely noticed. The Sanus VMPL3-B is suitable for TVs ranging from 27 and 90 inches, being able to support a maximum of 280 lbs. Additionally, the lateral shifts give you the possibility to…

    • 706 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Safe and fast travel is what the commuters expect from our public transport system. It is supposed to be the cheapest and best option. But for the students of Kristu Jayanti College and the other neighbouring colleges, that is not the case. The number of BMTC buses operating from Hennur main road to Kothanur is found to be highly insufficient during the morning peak hours. The students commuting in this route find it very difficult to reach their college safely in the right time. They are of the opinion that the bus services in the morning are irregular and lack punctuality.…

    • 472 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Indian Railways Analysis

    • 2187 Words
    • 9 Pages

    This brief study aims at analyzing the market structure of Indian Railways. It starts with the history of railways and explores the various characteristics of railways. It also provides a brief comparison of Indian railways vis-à-vis World Railway system.…

    • 2187 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Kiwi wxperience

    • 3261 Words
    • 14 Pages

    Currently KE is operating with 30 buses and 40 bus drivers offering a service, especially designed for backpackers, adventurers and other like-minded travellers. KE is…

    • 3261 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Sbs Transit Swot Analysis

    • 429 Words
    • 2 Pages

    SBS owns majority of the bus transport business in Singapore with over 3000 buses. With increasing ridership over the past few years and the government’s plans to introduce new routes and more buses through the Bus Services Enhancement Programme, this strengthens the strong hold that SBS already has in the provision of bus services in Singapore.…

    • 429 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    2014 Casestudy 1

    • 162 Words
    • 1 Page

    MCPL is new cab company which has ambitious pan India plans. Initially MCPL is starting in three months time with 500 cabs in Mumbai and 400 cabs in New Delhi. MCPL can augment more cabs if required at these two metros if demand is more. MCPL has devised clear business strategy and earmarked the required funds with clear marketing strategy. Executive management wants Operations group to come with detailed plan. Cabs are targeted both at business and tourist customers. Cabs are to fuel efficient, easily drive able on any road in the city as well as economical to the business and tourist passengers. At the same time, cabs need to be accessible from any part of the city and they need to be clean, green and have maximum passenger comforts.…

    • 162 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Plusliner

    • 2191 Words
    • 9 Pages

    Konsortium Transnasional Berhad (KTB) 1.0 Introduction Konsortium Transnasional Berhad or KTB is Malaysia’s leading and largest public bus operator. Starting with its prominent household brand, TRANSNASIONAL, the company has been around for three decades and established nationwide network which covers bus transportation system operating within Peninsular Malaysia and major towns in Singapore. Its operation mainly focuses on stage (local) and express coach transportation is serviced by more than 1,500 buses which cover around 250 routes. It generates more than 1000 trips daily and provides service to 60 million passengers annually. The company is engaged with latest advancement coach technologies, design and comfort which committed to safe, enjoyable and affordable travel. KTB believes in customer satisfaction through quality products and excellent customer service. As a market leader, KTB has committed in five elements of being Progressive, Innovative, Profitable, Customer Oriented and committed to National Aspirations. Its core values are achieving customers’ satisfaction through quality products and excellent customer service, treating its human resources as valuable asset by providing opportunity to tap maximum potential of each individual, fulfilling shareholders’ expectations by providing good returns for investment, treating suppliers as business partners in promoting mutual progression, conducting business with sincerity and high ethical values and being responsible corporate citizens and contribute to social responsibility. 2.0 Strengths of KTB KTB has few appealing strengths which enable it to claim as the market leader of public bus operator in Malaysia; such as the prominent products and the excellent customer service. Some of them are as follows: i. It demands the largest market share by serving comprehensive nationwide coverage. KTB has bought over major bus operators in every state of Peninsular Malaysia and after the bought over, all stage buses are…

    • 2191 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    A product defines a consistent “bundle of output” and also the ability to differentiate one bundle of output from another. (The statement, developed for tangible products, is applicable for services).…

    • 1853 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Indian Railways

    • 2284 Words
    • 10 Pages

    Indian Railways (Hindi: भारतीय रेल Bhāratīya Rail), abbreviated as IR (Hindi: भा.रे.), is the state-owned railway company of India, which owns and operates most of the country's rail transport. It is overseen by the Ministry of Railways of the Government of India.…

    • 2284 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Impe

    • 503 Words
    • 3 Pages

    This system is expected to gain more clients, to be competitor in transport service in online world and to make the owners life of RCTR tourist transport easier and smoothable.…

    • 503 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Our company is basically designing software to automate the railway reservation system. To change the manual system to computerized system is our basic goal that we want to achieve in this project. We are making this system to ease up the work of the employee/administrator making entries of the trains and their corresponding details and schedules etc. manually. Secondly the system is also for FDO making bookings of the available seats along with passenger details. The online system will make the customer check for reservations and make their own bookings.…

    • 1055 Words
    • 5 Pages
    Good Essays