Name
Institution
Introduction
The names of the co-owners lack contact details. The details could be added so that any of them could be contacted. Additionally, the percentage shareholding and cash that each co-owner has contributed should be indicated for transparency purposes.
Description of business
The status of the business should be stated (whether it is starting up, taking over or expanding). The investors are left to assume the type of business it is. The business form also needs to be addressed. It should be clarified whether it is a corporation, partnership, or a limited liability company. The chances of the business succeeding should also be analysed at this point. The experience the owners of the business have should be presented in order to offer just judgement concerning their hope for succeeding in running this business. The reasons why the owners believe the business will be a success should be clearly outlined here since any liable investor will not desire to give into investing in a hopeless business (Donald, 2004).
Confidentiality
This needs to be agreed upon among the co-owners it is not supposed to be a personal decision of one of the owners. Therefore to indicate their consent a provision for their signatures should be offered.
Industry outlook, forecasts and trends
The projection of trends also needs to note the status of the other important factors that impact the business environment. This includes providing knowledge of the technological, legal and political trends nationally and internationally. These are key factors that govern the environment; therefore, they should not be omitted. The industry’s projection also needs to provide information of the new firms in the previous three years. The information on the performance of these firms will help the company in doing its personal projection. This will avoid making projections that are either too high or