Module 13 Assignment Mission StatementsJames HagemanStrategic
Module 1.3 Assignment: Mission Statements
James Hageman
Strategic Management
Embry-Riddle Aeronautical University
Module 1.3 Assignment: Mission Statements
Wal-Mart Mission Statement
“We save people money so they can live better”
1. Does the statement describe an inspiring purpose that avoids playing to the selfish interest of the stakeholders?
Yes – This statement has two primary inspirations, and it applies to customers as well as employees of the company; saving people money and living better. This completely avoids the selfish interest of the stakeholders.
SCORE - 2
2. Does the statement describe the company’s responsibility to its stakeholders?
No – The statement does not describe the company’s responsibility to its stakeholders.
SCORE - 0
3. Does the statement define a business domain and explain why it is attractive?
Yes – The business domain is wide open to all ‘people’, and the attraction is saving money and living better.
SCORE – 2
4. Does the statement describe the strategic positioning that the company prefers in a way that helps to identify the sort of competitive advantage it will look for?
No
SCORE - 0
5. Does the statement identify values that link with the organization’s purpose and act as beliefs with which employees can feel proud?
Yes – Absolutely; the value identified for the employees is living better, and that is done with the organization’s purpose of saving money for the people.
SCORE - 2
6. Do the values resonate with and reinforce the organization’s strategy?
Yes – Saving money is very much a reinforcement of living better.
SCORE - 2
7. Does the statement describe important behavior standards that serve as beacons of the strategy and the values?
Yes – Wal-Mart is stating that saving money will help the important behavior standard of ‘living better’.
SCORE - 2
8. Are the behavior standards described in a way that enables individual employees to judge whether they are behaving correctly?
No – The behavioral standard of ‘living
James Hageman
Strategic Management
Embry-Riddle Aeronautical University
Module 1.3 Assignment: Mission Statements
Wal-Mart Mission Statement
“We save people money so they can live better”
1. Does the statement describe an inspiring purpose that avoids playing to the selfish interest of the stakeholders?
Yes – This statement has two primary inspirations, and it applies to customers as well as employees of the company; saving people money and living better. This completely avoids the selfish interest of the stakeholders.
SCORE - 2
2. Does the statement describe the company’s responsibility to its stakeholders?
No – The statement does not describe the company’s responsibility to its stakeholders.
SCORE - 0
3. Does the statement define a business domain and explain why it is attractive?
Yes – The business domain is wide open to all ‘people’, and the attraction is saving money and living better.
SCORE – 2
4. Does the statement describe the strategic positioning that the company prefers in a way that helps to identify the sort of competitive advantage it will look for?
No
SCORE - 0
5. Does the statement identify values that link with the organization’s purpose and act as beliefs with which employees can feel proud?
Yes – Absolutely; the value identified for the employees is living better, and that is done with the organization’s purpose of saving money for the people.
SCORE - 2
6. Do the values resonate with and reinforce the organization’s strategy?
Yes – Saving money is very much a reinforcement of living better.
SCORE - 2
7. Does the statement describe important behavior standards that serve as beacons of the strategy and the values?
Yes – Wal-Mart is stating that saving money will help the important behavior standard of ‘living better’.
SCORE - 2
8. Are the behavior standards described in a way that enables individual employees to judge whether they are behaving correctly?
No – The behavioral standard of ‘living