Module 2 The Impact Of Strong Language
Module 2 Key Points Summary: The Impact of Strong Language
Strong Language consists of words that paint pictures and evoke emotions.
If people can remember what you said three days after your presentation than you educated them and if they do not, you just presented. Using strong language is a tool to help your audience remember what you said long after the presentation.
Tip #1: When you paint pictures in the mind with your words, you influence the memory center of the brain.
Tip #2: When you evoke emotions (we never put emotions into people, but we can draw them out), you go right to the memory center of the brain.
Tip #3: When you do both with your words, paint pictures AND evoke emotions, it is twice as powerful.
Tip #4: Strong language
is the opposite of weak language. It grabs and keeps the attention of your audience using memorable communication.
Tip #5: The energy you bring to your presentation influences your audience. If you are not confident in what you are sharing, they will notice and react accordingly. If you are confident and demand creativity and attention, they will react accordingly.
Tip #6: Use strong language to start a presentation. A quote, story, statistic and are all examples of strong language to start a presentation. Avoid the typical introduction stating the obvious like your name and reading the agenda or summarizing the topic.
Source: The Speaking Seminar, by Bill Hoogterp, Blue Planet Training, 2012
© 2012 Laureate International Universities
Strong Language consists of words that paint pictures and evoke emotions.
If people can remember what you said three days after your presentation than you educated them and if they do not, you just presented. Using strong language is a tool to help your audience remember what you said long after the presentation.
Tip #1: When you paint pictures in the mind with your words, you influence the memory center of the brain.
Tip #2: When you evoke emotions (we never put emotions into people, but we can draw them out), you go right to the memory center of the brain.
Tip #3: When you do both with your words, paint pictures AND evoke emotions, it is twice as powerful.
Tip #4: Strong language
is the opposite of weak language. It grabs and keeps the attention of your audience using memorable communication.
Tip #5: The energy you bring to your presentation influences your audience. If you are not confident in what you are sharing, they will notice and react accordingly. If you are confident and demand creativity and attention, they will react accordingly.
Tip #6: Use strong language to start a presentation. A quote, story, statistic and are all examples of strong language to start a presentation. Avoid the typical introduction stating the obvious like your name and reading the agenda or summarizing the topic.
Source: The Speaking Seminar, by Bill Hoogterp, Blue Planet Training, 2012
© 2012 Laureate International Universities