SCHOOL OF BUSINESS AND ECONOMICS
REVISED
CURRICULUM
BACHELOR OF BUSINESS MANAGEMENT (BBM)
DEGREE PROGRAMME
JULY 2008
CONTACT:
DEAN,
SCHOOL OF BUSINESS
P.O. BOX 3900
ELDORET
KENYA
Tel: 254-0532063027
Mobile: 0726-410258
E-mail: deansbm@irmmoi .com
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BACHELOR OF BUSINESS MANAGEMENT
INTRODUCTION
The bachelor of business management (BBM) degree programme is one of the premier programmes of the School of Business and Economics, Moi University. It seeks to develop competent managers for the current competitive global business environments. This programme was initially introduced in Moi University in the School of Social and Cultural Studies as a Bachelor of Art degree in Technology and Management studies (TMS) in 1989. It was renamed Bachelor of Business Management degree in 1996. Since then it has been reviewed after every cycle (4 years) to include the current issues affecting business. The major revisions in this curriculum include the introduction of two new areas of specialization and a review of the course descriptions.
The BBM programme has attracted a good number of students and over the last 19 years more than 2,000 grandaunts have gone through its curriculum. The comments from the industry about the grandaunts’ knowledge and skills have been very impressive. The remarks, issues raised and ideas from the industry have also been factored in the revision of the curriculum.
©COPYRIGHT: This programme is the property of Moi University, School of Business and Economics, Eldoret, Kenya. No part of it should be copied or implemented in any other institutions without permission of the school. The programme can only be run under collaboration with the school of business and Economics and when the collaboration ceases the programmes shall revert back to Moi University, Eldoret.
I) OBJECTIVES OF THE BUSINESS MANAGEMENT DEGREE (BBM):
1. To provide