Molok Target Market Research
1 Market Research
The Molok Deep Collection system was created in the 1980`s in Finland. Molok containers are now in over 40 countries worldwide. Molok North America has been in operation since 1999 and is headquartered in Mount Forest, Ontario.
2 Target Market
Target markets include metropolitan areas, Universities, Parks, convention centers , healthcare facilities, shopping centers, airports, residential areas. Customers may also be state and federally funded with the potential of high volume orders. Campbellsville University would serve the as pilot project for waste/recycling collection in this region.
3 Product
Molok Ltd is the inventor, developer and marketer of the original deep collection system for solid waste. Molok Deep Collection …show more content…
There is competition, but Molok is the leader in the deep collection field and their product is functionally different from current products offered by competitors. Largest hurdle is competing with “traditional” waste collection companies and compelling potential customers to make the switch to deep collection.
Waste Management is North America’s largest waste disposal provider they offer a range of services: residential, industrial services and commercial. Waste Management offers traditional “above” surface waste disposal bins, whereas, the majority of Molok deep collection space is located below the surface. This allows for collection of more disposed materials before servicing. Because Molok containers do not need to be serviced as often, Molok can pass servicing savings on to the customer eventually reducing their costs.
5 Mission Statement
Molok’s diverse waste collection system helps customers reduce overall waste disposal costs, with an innovative, dependable, environmentally friendly, and atheistically pleasing product.
6 Market …show more content…
Molok believes that volume sales are important when entering into a new market. A flexible pricing strategy will allow Molok to work with these customers, maximizing potential cost savings and product exposure.
Molok’s distribution systems will be dependent on customer demand. Molok will need warehouse space throughout the region to store products. They will need to establish distribution networks.
Molok’s first methods of promotion will be through hired agents and word of mouth. Molok also conducts promotions and industry specific advertisements with waste disposal associations. For potential customers interested in the Molok product, most information regarding Molok and its product can be found on their website. An agent, with a vested interest in selling product, will be the best promoter of the product.
8 Budget
Agent will act as an intermediary securing contracts and payment between Molok and client. Agent will receive compensation as a percentage of
The Molok Deep Collection system was created in the 1980`s in Finland. Molok containers are now in over 40 countries worldwide. Molok North America has been in operation since 1999 and is headquartered in Mount Forest, Ontario.
2 Target Market
Target markets include metropolitan areas, Universities, Parks, convention centers , healthcare facilities, shopping centers, airports, residential areas. Customers may also be state and federally funded with the potential of high volume orders. Campbellsville University would serve the as pilot project for waste/recycling collection in this region.
3 Product
Molok Ltd is the inventor, developer and marketer of the original deep collection system for solid waste. Molok Deep Collection …show more content…
There is competition, but Molok is the leader in the deep collection field and their product is functionally different from current products offered by competitors. Largest hurdle is competing with “traditional” waste collection companies and compelling potential customers to make the switch to deep collection.
Waste Management is North America’s largest waste disposal provider they offer a range of services: residential, industrial services and commercial. Waste Management offers traditional “above” surface waste disposal bins, whereas, the majority of Molok deep collection space is located below the surface. This allows for collection of more disposed materials before servicing. Because Molok containers do not need to be serviced as often, Molok can pass servicing savings on to the customer eventually reducing their costs.
5 Mission Statement
Molok’s diverse waste collection system helps customers reduce overall waste disposal costs, with an innovative, dependable, environmentally friendly, and atheistically pleasing product.
6 Market …show more content…
Molok believes that volume sales are important when entering into a new market. A flexible pricing strategy will allow Molok to work with these customers, maximizing potential cost savings and product exposure.
Molok’s distribution systems will be dependent on customer demand. Molok will need warehouse space throughout the region to store products. They will need to establish distribution networks.
Molok’s first methods of promotion will be through hired agents and word of mouth. Molok also conducts promotions and industry specific advertisements with waste disposal associations. For potential customers interested in the Molok product, most information regarding Molok and its product can be found on their website. An agent, with a vested interest in selling product, will be the best promoter of the product.
8 Budget
Agent will act as an intermediary securing contracts and payment between Molok and client. Agent will receive compensation as a percentage of