Momentaa
Momentaa.
While the number of people owning cats and dogs in Canada has grown about one to two per cent per year, in the past few years, the Canadian pet industry has presented an average growth of 3.6% per year for several years, considering food, supplies, and services. Considering that Momentaa offers high quality and unique product, the range of competitors is narrowed compared with low cost products. However, this industry is growing fast, driven by the “premiumization and humanization” of pets over the years, leading to pet owners to spend more on their pets, buying more high-end accessories, higher quality foods, and more expensive medical treatments. ,
1.3. Competitors Analysis
As on-line sales and the number of companies specialized …show more content…
in high-end products is growing, it is important to analyze the competition in physical pet shops, websites and at Etsy.com, which are the places where Momentaa is current present.
a. Competition in physical pet shops
Angel Pet Supplies is a Toronto based manufacturer and wholesaler founded in 2006 that offer elegant leather pet accessories. Their products are found in pet shops around Canada, and among them, there are 37 stores in Vancouver, 8 in North Vancouver, 6 in Burnaby, and 7 in Richmond.
Dog Collars Boutique is an American manufacturer that sells its collars and leashes in Canadian pet shops and its website. They offer a broad collection including ethnic styles made of beads hand sewn in leather anchoring, a Southwest Tribal collection made of nylon, as well as leather collars made of gem and rhinestones or Swaroviski Cristal .
b. Competition in Websites – Leather Collars
Located in Ontario, Old Country Leather has customers’ satisfaction and excellent communication as its priority, being able to tailor customers’ items to be truly unique. They offer ethically made leather items, using eco-friendly dyes on their website .
Bling Bone is located in New York and sells its products to Canadians as well. Founded in 2008 offering a beautiful line, perfect for everyday wear or black tie gala affairs, they have a responsible social program, donating the net profit of select Beth O. items to the North Shore Animal League .
c.
Competition in Websites – Ethnic Collars
Founded in 2012 in British Columbia, Danes Divas has a high attention to detail producing pet products with quality materials, hardware components, and sewing equipment. The Boho + Tibal Collection is made of nylon webbing, with trending textures, colours and design from all over the world. They also offer the Authentic Guatemalan Textile collection, made by cotton fabric .
Bella Bean Coutur is an American Company from San Francisco founded in 2002 to provide the most fashionable and sought after dog accessories. The collections Wee Ones Ikat and Cotton Navajo are made with fabric with ethnic patterns .
d. Competition in Etsy.com
The following table presents the search results for possible competitor products at Etsy. When searching for handmade leather dog collars competition is tight, with 664 products from Canadian companies, and 12,416 products from companies around the world shipping to Canada. Narrowing the search by filtering Mexican or ethnic collars, there are no competitors of such products from Canadian companies, and only 14 Mexican and 43 ethnic products from other countries shipping to Canada.
2. PROJECT DEFINITION
2.1. Project …show more content…
Objectives
The primary objective of this project is to develop an appropriate plan to create a Social Media Strategy for Momentaa, with the ultimate goal of increase brand awareness, traffic increase on the company’s website, and on-line sales growth.
The Project will take 70 days to be completed with a cost of
$13,790.
The specific objectives related to the implementation phase of the project are:
• Create brand awareness by increasing the number of followers by 10% on Facebook, 15% on Instagram, and 15% on Etsy, until June 2018;
• Achieve $ 3,600 in sales through the Website, and $1,200 in sales through Etsy until June 2018;
• Increase in 10% the traffic from Facebook and Instagram to the Website by Jun 2018.
2.2. Strategic Importance and Benefits
This project is classified as strategic, since it is aligned with the company strategy of growing by increasing the brand awareness with the use of social media and increase the online sales, specially through the company’s website and Etsy.
While the number of people owning cats and dogs in Canada has grown about one to two per cent per year, in the past few years, the Canadian pet industry has presented an average growth of 3.6% per year for several years, considering food, supplies, and services. Considering that Momentaa offers high quality and unique product, the range of competitors is narrowed compared with low cost products. However, this industry is growing fast, driven by the “premiumization and humanization” of pets over the years, leading to pet owners to spend more on their pets, buying more high-end accessories, higher quality foods, and more expensive medical treatments. ,
1.3. Competitors Analysis
As on-line sales and the number of companies specialized …show more content…
in high-end products is growing, it is important to analyze the competition in physical pet shops, websites and at Etsy.com, which are the places where Momentaa is current present.
a. Competition in physical pet shops
Angel Pet Supplies is a Toronto based manufacturer and wholesaler founded in 2006 that offer elegant leather pet accessories. Their products are found in pet shops around Canada, and among them, there are 37 stores in Vancouver, 8 in North Vancouver, 6 in Burnaby, and 7 in Richmond.
Dog Collars Boutique is an American manufacturer that sells its collars and leashes in Canadian pet shops and its website. They offer a broad collection including ethnic styles made of beads hand sewn in leather anchoring, a Southwest Tribal collection made of nylon, as well as leather collars made of gem and rhinestones or Swaroviski Cristal .
b. Competition in Websites – Leather Collars
Located in Ontario, Old Country Leather has customers’ satisfaction and excellent communication as its priority, being able to tailor customers’ items to be truly unique. They offer ethically made leather items, using eco-friendly dyes on their website .
Bling Bone is located in New York and sells its products to Canadians as well. Founded in 2008 offering a beautiful line, perfect for everyday wear or black tie gala affairs, they have a responsible social program, donating the net profit of select Beth O. items to the North Shore Animal League .
c.
Competition in Websites – Ethnic Collars
Founded in 2012 in British Columbia, Danes Divas has a high attention to detail producing pet products with quality materials, hardware components, and sewing equipment. The Boho + Tibal Collection is made of nylon webbing, with trending textures, colours and design from all over the world. They also offer the Authentic Guatemalan Textile collection, made by cotton fabric .
Bella Bean Coutur is an American Company from San Francisco founded in 2002 to provide the most fashionable and sought after dog accessories. The collections Wee Ones Ikat and Cotton Navajo are made with fabric with ethnic patterns .
d. Competition in Etsy.com
The following table presents the search results for possible competitor products at Etsy. When searching for handmade leather dog collars competition is tight, with 664 products from Canadian companies, and 12,416 products from companies around the world shipping to Canada. Narrowing the search by filtering Mexican or ethnic collars, there are no competitors of such products from Canadian companies, and only 14 Mexican and 43 ethnic products from other countries shipping to Canada.
2. PROJECT DEFINITION
2.1. Project …show more content…
Objectives
The primary objective of this project is to develop an appropriate plan to create a Social Media Strategy for Momentaa, with the ultimate goal of increase brand awareness, traffic increase on the company’s website, and on-line sales growth.
The Project will take 70 days to be completed with a cost of
$13,790.
The specific objectives related to the implementation phase of the project are:
• Create brand awareness by increasing the number of followers by 10% on Facebook, 15% on Instagram, and 15% on Etsy, until June 2018;
• Achieve $ 3,600 in sales through the Website, and $1,200 in sales through Etsy until June 2018;
• Increase in 10% the traffic from Facebook and Instagram to the Website by Jun 2018.
2.2. Strategic Importance and Benefits
This project is classified as strategic, since it is aligned with the company strategy of growing by increasing the brand awareness with the use of social media and increase the online sales, specially through the company’s website and Etsy.