Moms.com case preparation

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Moms.com case preparation

Negotiation Preparation Document Name:

Negotiation:

Moms.com

Role:

Seller

You

The other one

Interests, Positions

I want to sell moms.com to WCHI

Wants to buy my series

BATNA

$ 2 500 000

Approx. 8 500 000

Reservation Price

< $ 2 500 000 total

> $ 8 500 000 total

Targets, Goals

Sell for an okay price, because I Get the #1 in its market want to maintain the relationship Get a good new show for the prime with WCHI.

time.

At the some time, I want to “steal” Make a killing by showing each as much profits out of WCHI’s episode 10 times.

pockets as possible, b/c the sales this year were really bad.

Additionally the year is almost over and therefore I need to make a sale, which will contribute to my bonus.

Sources of Power

-‐

The series received high rating

-‐

30% market share while shown! This is what WCHI needs in order to beat its main competitor in the prime time program, in the early evening.

-‐

-‐
Weaknesses

WWIN (the #1) is ready to buy moms.com, too,

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